Where will the next decade of luxury growth come from? On 12 November at JW Marriott Hotel & Suites Saigon, Perspectives 2027 brings together influential voices from across luxury, technology, design, real estate, hospitality and wellness to explore the forces reshaping the industry. REWRITING THE LUXURY EQUATION For more than a century, luxury has beenContinue reading “PERSPECTIVES 2027: What Will Drive The Next Decade of Luxury Growth?”
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Rediscover Paradise: Club Med Bintan unveils major transformation to elevate family experiences
Ho Chi Minh City, Vietnam, 17 September 2026 – Nestled along the sun-drenched coastlines of the South China Sea, Club Med Bintan is set to unveil a spectacular transformation designed to elevate the modern family vacation. With a focus on creating fresh, inspiring spaces and enhancing its premium all-inclusive experience, the resort invites families toContinue reading “Rediscover Paradise: Club Med Bintan unveils major transformation to elevate family experiences”
Grand Mercure Dalat unveils a new vision for Wellness and Destination Weddings
Da Lat, Vietnam, 25 September 2026 – Following the recent rebranding, Grand Mercure Dalat will host Butterflies in Bloom, a three-day destination wedding and wellness retreat for industry partners from 04 – 06 October 2026. Organised in collaboration with The Brand Promise, the programme brings together wedding planners, media, creative professionals and hospitality partners toContinue reading “Grand Mercure Dalat unveils a new vision for Wellness and Destination Weddings”
Global Cafe and ISHCMC open ISHCMC Community Café by The Terrazzo, a new space for connection and campus life
Developed by Global Cafe, The Terrazzo is a distinct café brand created to bring together a premium coffee experience, an enhanced food and beverage offering, and a service model designed around the natural rhythm of campus life. Beyond creating a new place to connect, the café supports ISHCMC’s ongoing investment in the everyday experiences that shape student, parent, and staff life across the campus.
The Art of Happiness culminates in a joyful celebration of young artists in Vietnam
Ho Chi Minh City, Vietnam, 21 September 2026 – After inviting children across Vietnam to express happiness through their own eyes, The Art of Happiness: Painting Dreams, Discovering Worlds culminated this evening in an Award Ceremony at Lotus Gallery. Held during the Mid-Autumn Festival, the event brought the young artists and their families together to celebrateContinue reading “The Art of Happiness culminates in a joyful celebration of young artists in Vietnam”
Beyond the reopening of Lien Khuong Airport: What stronger air connectivity could mean for Lam Dong tourism
Beyond the reopening of Lien Khuong Airport: What stronger air connectivity could mean for Lam Dong tourism After five months of runway and infrastructure upgrades, Lien Khuong International Airport officially resumed operations on 19 August 2026, restoring one of the most important access points to Da Lat and the wider Lam Dong province. The reopeningContinue reading “Beyond the reopening of Lien Khuong Airport: What stronger air connectivity could mean for Lam Dong tourism “
Club Med Brings Its Happiness Philosophy to Life with a Nationwide Art Competition in Vietnam
What Does Happiness Look Like? There is no universal answer. For some, happiness is found in adventure. For others, it lives in family, nature, creativity or simply time spent together. It looks different to everyone. Perhaps happiness has never been something to define, but something to experience. When Gérard Blitz and Gilbert Trigano founded ClubContinue reading “Club Med Brings Its Happiness Philosophy to Life with a Nationwide Art Competition in Vietnam”
Global Hotel Groups Continue to Expand Their Presence Across Vietnam
Recent months have brought a steady stream of announcements from some of the world’s largest hotel groups, each unveiling new projects that will add thousands of rooms to Vietnam’s hospitality landscape. While every partnership has its own focus, together they reflect continued investment in the country and a growing range of international brands across bothContinue reading “Global Hotel Groups Continue to Expand Their Presence Across Vietnam “
Zannier Bãi San Hô Accepted into Global Luxury Travel Group Virtuoso®
Dak Lak, Vietnam, 17 July 2026 – Zannier Bãi San Hô has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,200 preferred suppliers in 100 countries. According to Alain Bachmann, General Manager of the Vietnamese resort, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more thanContinue reading “Zannier Bãi San Hô Accepted into Global Luxury Travel Group Virtuoso®”
The Art of Happiness: Nationwide Children’s Art Competition Celebrates Young Creativity in Vietnam
Ho Chi Minh City, Vietnam, 21 July 2026 – Young artists across Vietnam are invited to share what happiness means to them through The Art of Happiness: Painting Dreams, Discovering Worlds, a nationwide children’s art competition that celebrates imagination, creativity and personal expression. Co-organized by The Brand Promise and Lotus Gallery, and supported by Club Med and SERENE, the initiative offersContinue reading “The Art of Happiness: Nationwide Children’s Art Competition Celebrates Young Creativity in Vietnam”
