Ho Chi Minh City, Vietnam, 24 September 2026 – The International School Ho Chi Minh City (ISHCMC) and Global Cafe celebrated the Grand Opening of ISHCMC Community Café by The Terrazzo on 18 September 2026, introducing a new gathering space designed to strengthen everyday connections between students, families, faculty and staff across the ISHCMC community.
Developed by Global Cafe, The Terrazzo is a distinct café brand created to bring together a premium coffee experience, an enhanced food and beverage offering, and a service model designed around the natural rhythm of campus life. Beyond creating a new place to connect, the café supports ISHCMC’s ongoing investment in the everyday experiences that shape student, parent, and staff life across the campus.
The Grand Opening welcomed representatives from ISHCMC, Global Cafe, The Brand Promise and project partners.
“ISHCMC is shaped by the diversity and connection within our community. The Terrazzo creates another welcoming space for students, families and staff to come together naturally as part of everyday campus life,” said Marco Longmore, Head of School at ISHCMC.
Nearly three decades with ISHCMC, expressed through a new café concept
Global Cafe’s relationship with ISHCMC dates back to 1999, giving the team nearly three decades of experience supporting the daily life of the school community.
“After many years with ISHCMC, we wanted to create something that reflects how the community has evolved. The name The Terrazzo captures that idea – individual pieces coming together to create something distinctive. We carried the same thinking into the menu, bringing together quality coffee, familiar local influences and a broad selection suited to different tastes and moments throughout the day,” said Joe Cilia, Founder of Global Cafe.
The result is a café experience that feels international in spirit while remaining closely connected to its Ho Chi Minh City setting.
Building a brand with room to evolve
As Global Cafe’s longstanding Brand Strategy & Business Development Partner, The Brand Promise worked with the team from the earliest stages of The Terrazzo, shaping its positioning, brand, customer experience, commercial direction, and path to opening.
“Our role was to turn Global Cafe’s understanding of the community into a clear, distinctive concept, one that feels right for ISHCMC today, with the flexibility to evolve into new settings over time,” said Camellia Dinh, Founder and CEO of The Brand Promise.
With its first location now open, The Terrazzo will continue to evolve alongside the ISHCMC community, becoming part of the everyday experiences, conversations and connections that help define campus life.
About Global Cafe
Founded in Ho Chi Minh City in 1999, Global Cafe is an established food and beverage operator serving international schools and education communities across Vietnam. Over more than 27 years, the company has grown from its catering origins into restaurant and canteen management, food service and event catering, with a network spanning multiple international schools. Guided by its philosophy, “Eat Well, Live Well,” Global Cafe focuses on quality, nutrition and thoughtful hospitality tailored to the communities it serves.
About ISHCMC
The International School Ho Chi Minh City (ISHCMC) is Ho Chi Minh City’s first international school, serving a diverse community of students and families since 1993. At ISHCMC, students are supported to develop the confidence, capability and sense of belonging to thrive today and shape what comes next. Through innovative learning experiences, a globally minded community and a commitment to holistic growth, ISHCMC creates an environment where students are inspired to explore their potential, contribute meaningfully and discover who they can become.
About The Brand Promise
The Brand Promise is a global boutique branding and strategic consulting firm headquartered in Ho Chi Minh City, Vietnam. Founded in late 2023 by Camellia Dinh, the firm works across brand strategy, communications, and business development, partnering with organisations across hospitality, lifestyle, education, and professional services to build distinctive brands and create opportunities for sustainable growth.
Press Contact
Tiếu Dung Jojo | Global Account & Partnerships Manager, The Brand Promise
jojo@thebrandpromise.group
(+84) 8 17 988 988
