Da Lat, Vietnam, 25 September 2026 – Following the recent rebranding, Grand Mercure Dalat will host Butterflies in Bloom, a three-day destination wedding and wellness retreat for industry partners from 04 – 06 October 2026. Organised in collaboration with The Brand Promise, the programme brings together wedding planners, media, creative professionals and hospitality partners to explore how destination weddings in Vietnam are evolving towards more intentional ways of celebrating.
Where Weddings, Wellbeing and Place Come Together
Inspired by Da Lat’s identity as the City of Flowers and the resort’s garden setting, Butterflies in Bloom draws on the idea of growth and transition. The concept reflects a more considered approach to celebration, shaped by the growing influence of wellness and conscious living on the way people travel and spend time together. Rather than focusing only on the wedding day, it looks at the whole celebration and how the experience can feel more connected to the people and place around it.
Da Lat provides a suitable setting for this approach. Its slower rhythm and close relationship with nature are echoed throughout Grand Mercure Dalat, where landscaped gardens surround French-inspired architecture influenced by the Impressionist works of Claude Monet. Here, wellbeing can become part of the destination wedding experience naturally.
From Conversations to Experiences
At the heart of the retreat is the Wedding Talk under the theme The Conscious Celebration: Wellness and Sustainability in Vietnam’s Destination Weddings. The sessions will look beyond the couple to consider the wellbeing of the wider team behind a wedding, while examining the role a destination can play in supporting more conscious choices. They will also consider how ideas of luxury are changing as personal relevance and a stronger sense of place become increasingly important to the way celebrations are designed.
The conversation continues beyond the Wedding Talk, with the three-day programme designed to let participants experience the ideas in practice. From exploring the resort’s wedding potential to connecting with peers across the industry, the retreat brings together hosted moments, an outdoor cocktail reception and bridal wellness programming to show how wellbeing and hospitality can become part of the wider wedding journey.
The programme is supported by Rheinland-Pfalz.Gold and Yoga Pod, bringing their respective worlds of wedding planning, wine, fashion and wellness into the complete experience. Their contributions are woven naturally into different moments of the retreat, from hosted dining and wedding styling to wellness-led programming.
“A destination wedding is never created by one party alone. It depends on how all stakeholders including planners, venues, creative teams, suppliers and the destination work together to shape the entire experience,” said Michael Keller, General Manager of Grand Mercure Dalat. “Through Butterflies in Bloom, we want to bring greater attention to wellbeing across that process while creating space for different perspectives to come together. In doing so, we hope to encourage more thoughtful ways of working and contribute to the long-term growth of destination weddings in Da Lat and Vietnam.”
Participation is available through invitation and registration. For programme and registration details, please visit the information package or follow the official communication channels of Grand Mercure Dalat and The Brand Promise.
About Grand Mercure Hotels & Resorts
Grand Mercure Hotels & Resorts invites guests to Discover Local Grandly, celebrating the richness of local cultures through elevated stays that blend tradition, elegance, and authenticity. Rooted in the soul of each destination, every Grand Mercure experience is designed to awaken the senses and honour regional heritage. From curated rituals and timeless flavours to artful storytelling and warm human connection, each moment becomes a tribute to place, people, and purpose. Bringing together international standards with the distinct spirit of the locale, Grand Mercure offers a premium hospitality experience that is both deeply local and generously grand. With more than 80 addresses across 10+ countries, flagship destinations include Grand Mercure Mysuru in India, as well as Grand Mercure Belém do Pará and Grand Mercure Rio de Janeiro Copacabana in Brazil. Grand Mercure is part of Accor, a world-leading hospitality group with over 5,800 properties in 110+ countries, and a participating brand in ALL Accor, a lifestyle loyalty program offering exclusive access to rewards, services, and memorable experiences.
About The Brand Promise
A global boutique branding firm headquartered in Ho Chi Minh City, Vietnam, dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and to nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honoured through our pursuit of excellence and a shared drive to turn potential into reality.
Press Contact
Grand Mercure Dalat
Hai Luong | Director of Sales & Marketing
Hai.LUONG@accor.com
The Brand Promise
Ha Nguyen Minh Doan Thuy | Project Manager
hazel@thebrandpromise.group
