The Brand Promise announces its debut with worldwide partnerships in Spring 2024 

Founded in November 2023 by Camellia Dinh, The Brand Promise stands firm in the belief that authentic branding, strategic planning, and trust are the game-changers. The team are all about that growth mindset, dynamism, and professionalism, woven into the fabric of how they operate. Within four months of operation, the company has achieved significant milestonesContinue reading “The Brand Promise announces its debut with worldwide partnerships in Spring 2024 “

The Evolving Relationship of Big Hotel Chains and Unbranded Hotel Operators

Big hotel chains and independent hotel operators are increasingly linking up in franchise agreements as they realise mutual benefits in navigating economic challenges. Big hotel chains maintain investor satisfaction by securing new franchise agreements through conversions, thereby opening new hotels in the short term. Conversely, independent, unbranded hotels choose franchise agreements as it grants themContinue reading “The Evolving Relationship of Big Hotel Chains and Unbranded Hotel Operators”

Hilton’s Expansion: Entering Five New Markets Worldwide

Following a successful year in 2023, during which Hilton experienced its most substantial development and unlocked a company record of 24,000 rooms across 132 hotels in the final quarter, Hilton is well-positioned for further growth in 2024. Hilton currently leads in new room construction globally, with approximately one out of every five hotel rooms underContinue reading “Hilton’s Expansion: Entering Five New Markets Worldwide”