A Journey into Asia’s Most Magnificent Underground World

Thien Duong Cave in Quang Binh is a stunning natural marvel, known for its vast stalactite and stalagmite formations, spanning 31.4 kilometers within Phong Nha – Ke Bang National Park. Its geological history dates back millions of years, offering a unique exploration experience filled with diverse life and breathtaking landscapes.

Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025

Hanoi welcomed an unprecedented 30.94 million visitors in the first 11 months of 2025, marking a 22.1% increase year-on-year and the highest figure ever recorded for the capital. Tourism revenue during the period also surged 20.7% to reach VND120.6 trillion (US$4.57 billion). According to the municipal Department of Tourism, November alone saw 2.5 million visitors, a 14.7% rise compared to the same month inContinue reading “Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025”

Museums in Ho Chi Minh City set to welcome 4 million visitors in 2025

With 25 museums currently in operation, Ho Chi Minh City is projected to welcome around four million visitors in 2025, placing growing pressure on cultural institutions to sharpen their identities and enhance service quality. Speaking at the Citywide Cultural Heritage Conference on November 24 at the Ton Duc Thang Museum, Nguyen Minh Nhut, Deputy Director of theContinue reading “Museums in Ho Chi Minh City set to welcome 4 million visitors in 2025”

Ho Chi Minh City – An attractive destination on Michelin’s culinary map

As part of efforts to implement Ho Chi Minh City’s Tourism Development Strategy to 2030, the municipal Department of Tourism has partnered with businesses to embed culinary experiences into tourism products. As a result, the city is steadily strengthening its presence on Michelin’s global culinary map, affirming its position as an emerging international gastronomic hub.Continue reading “Ho Chi Minh City – An attractive destination on Michelin’s culinary map”

Hue’s Cultural Branding Journey in the European Tourism Market

Vietnam’s ancient capital, Hue, is enhancing its tourism presence in Europe through cultural showcases, promotional programs, and international collaborations. Recent campaigns have attracted increased interest from Polish, German, and Czech travelers, emphasizing Hue’s unique heritage and culinary offerings. These efforts aim to establish Hue as a prominent cultural destination on the global travel map.

Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map

The Mien Doi terraced fields in Phu Tho Province are undergoing development to enhance tourism and preserve local culture. The recent Mien Doi Terraced Field Festival celebrated Muong heritage while promoting eco-tourism. Emphasis on sustainable practices and community-based tourism aims to economically benefit the local residents and elevate the region’s attractiveness. The Mien Doi terracedContinue reading “Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map”

Sustainable Tourism Growth in Northern Vietnam’s Highlands

Thanks to the efforts of local communities and more structured investment flows, tourism is emerging as a new growth engine for remote and mountainous areas, where indigenous culture and authentic experiences have become the region’s defining assets. Investment revitalises mountain tourism After a subdued period in 2024 due to natural disasters, tourism in many uplandContinue reading “Sustainable Tourism Growth in Northern Vietnam’s Highlands”

Explore Cát Bà Island: Southeast Asia’s Adventure Gem

National Geographic has named Vietnam’s Cát Bà Island one of the best islands in Southeast Asia, describing it as an ideal destination for adventure travelers. Part of the Cát Bà Archipelago in the northern port city of Hai Phong, the area consists of 367 islands, with Cát Bà being the largest. Located adjacent to UNESCO WorldContinue reading “Explore Cát Bà Island: Southeast Asia’s Adventure Gem”

Experience Culture at Hanoi Autumn Festival 2025

The third Hanoi Autumn Festival will take place from November 21-23 at Tran Nhan Tong Pedestrian Street and Thong Nhat Park, offering visitors a rich blend of cultural, artistic and tourism experiences, according to the municipal Department of Tourism. This year’s edition will bring together around 150 booths representing localities, travel companies, airlines, craft villagesContinue reading “Experience Culture at Hanoi Autumn Festival 2025”

Hoi An Welcomes Over 17 Million Visitors in 13 Years

Hoi An Ancient Town has attracted 17.4 million ticketed visitors since 2012, showcasing its global allure. The city has a conservation plan emphasizing preservation while promoting tourism. Ongoing investments in restoration and cultural heritage have garnered accolades, although urbanization poses challenges. A unified management approach is crucial for maintaining authenticity and integrity.