Ho Chi Minh City, Vietnam, 21 July 2026 – Young artists across Vietnam are invited to share what happiness means to them through The Art of Happiness: Painting Dreams, Discovering Worlds, a nationwide children’s art competition that celebrates imagination, creativity and personal expression. Co-organized by The Brand Promise and Lotus Gallery, and supported by Club Med and SERENE, the initiative offers children a meaningful platform to tell their own stories of joy, hope and discovery through art.
Open to Vietnamese citizens and expatriates aged 08 to 18 residing in Vietnam, The Art of Happiness welcomes complimentary entries from all eligible participants. Through original artworks, young artists are invited to explore their own definition of happiness. Some may be inspired by cherished memories, others by dreams still waiting to unfold, while many may simply paint the moments that matter most to them. Rather than defining what happiness should look like, the initiative celebrates every child’s freedom to interpret it in their own way. In doing so, it encourages young artists to trust their creativity and express themselves with confidence.
Each participant may submit up to three artworks through the official registration platform from 20 July to 27 August 2026. From all submissions, 20 young artists will be selected as finalists to participate in a curated exhibition at Lotus Gallery, one of Ho Chi Minh City’s pioneering private art galleries established in 1991. Their selected artworks will be on display from 11 to 21 September 2026, giving them the opportunity to experience a professional gallery exhibition while engaging with art lovers, families and fellow young artists.
During the exhibition, the collection will be open to the public, who will have the opportunity to vote for their favourite artworks and support emerging young talents. The finalists will also take part in a series of gallery experiences and creative workshops, designed to offer deeper insight into artistic storytelling, visual expression and the process of developing an artistic practice. The initiative will culminate in an Award Ceremony on 21 September 2026, celebrating the creativity, imagination and unique perspectives of Vietnam’s next generation of young artists.
“The Art of Happiness is first and foremost about giving children space to explore what happiness means to them and to share those stories through art,” shared Bruno Courbet, Club Med’s Country Director for Thailand, India, Indonesia, and New Markets. “Every child experiences the world in a different way, and we wanted this initiative to become a platform where those diverse perspectives can be seen, appreciated and celebrated. We hope it inspires more young people to keep discovering, dreaming and expressing themselves, knowing that their voices and visions matter.”
Reflecting the philosophy behind the initiative, the prizes are designed to extend each young artist’s journey beyond the canvas. The Grand Prize offers one winning family of three a three-day, two-night all-inclusive stay at Club Med Phuket (excluding airfare), while the Second Prize provides another family with a stay and golf experience at SERENE SAIGON, a private clubhouse in Ho Chi Minh City. The Third Prize will offer a day pass at SERENE SAIGON for golf and lounge access. Additional award details will be announced prior to the exhibition.
The competition is now open for registration and submission. For more information and the latest updates on the competition, visit Lotus Gallery’s official communication channel at www.facebook.com/lotusgalleryhcm.
LOTUS GALLERY
Established in 1991, Lotus Gallery is one of the very first private galleries opened in Ho Chi Minh City, Vietnam. With more than 30 years of experience, the gallery has represented primary works across all media including painting, drawing, sculpture, installation and photography, seeking to cultivate the lineages that run between emerging and established Vietnamese as well as Southeast Asian artists. Since its inception, Lotus Gallery has held hundreds of domestic and international exhibitions and remains committed to working with and advising artists on all aspects of their career and legacy planning.
THE BRAND PROMISE
The Brand Promise is a strategic branding and communications consultancy based in Vietnam, specializing in hospitality, lifestyle and destination brands. The company partners with visionary organizations to craft meaningful narratives, build standout brand positioning and design integrated campaigns that connect with audiences across markets. Through initiatives such as The Art of Happiness, The Brand Promise aims to support platforms that nurture creativity, culture and community, giving emerging voices space to be seen and heard. The Brand Promise is the appointed PR partner of Club Med in Vietnam.
CLUB MED
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families, active couples and individuals. Present in 40 countries around the world, and with 68 Premium and Exclusive Collection Resorts, Club Med offers vacations designed to spark happiness and a sense of freedom in exceptional destinations. Club Med employs nearly 28,000 Gentle Organisers (G.Os) and Gentle Employees (G.Es), representing 110 nationalities.
SERENE
SERENE is a network of private clubs dedicated to the art of refined living. Nestled within a lush riverside estate in the city centre, SERENE SAIGON brings together curated experiences of golf, wellness, dining, accommodation and art in an atmosphere shaped by nature, culture, and meaningful human connection. More than a destination, SERENE SAIGON is a circle of like-minded individuals seeking an elevated rhythm of life. Here, shared memories foster lasting relationships.
PRESS CONTACT
Lotus Gallery
Katty Vi Do
Operation Manager
kattyvido@lotusgallery.vn
The Brand Promise
Ha Nguyen Minh Doan Thuy (Hazel)
Project Manager
hazel@thebrandpromise.group
Australian Hospitality Alumni Network Vietnam 