IHG has launched the Noted Collection, aimed at upscale independent hotels, enhancing operational performance and expanding unique guest experiences. CEO Elie Maalouf highlights its growth expectation to over 150 hotels globally in the next decade. In Vietnam, IHG plans to add 22 hotels, ensuring competitive presence in the evolving hospitality market.
According to IHG, the newly launched Noted Collection is designed to target the conversion segment within the upscale to upper-upscale market, with a particular focus on independent hotels that possess distinctive identities. The brand aims to enhance operational performance for owners while expanding the range of unique stay experiences available to guests. IHG expects to grow Noted Collection to more than 150 hotels worldwide over the next decade.
Elie Maalouf, CEO of IHG Hotels & Resorts, described Noted Collection as the next addition to the group’s premium portfolio, building on the success of Vignette Collection in the Luxury & Lifestyle segment, as well as the rapid expansion of conversion brands such as voco and Garner. Noted Collection marks IHG’s 21st brand overall and the 11th new brand introduced in recent years. Within the premium category, it joins Crowne Plaza, voco, and Ruby, while complementing Luxury & Lifestyle brands such as Hotel Indigo and Vignette Collection. The brand will be rolled out globally, beginning in Europe, the Middle East, Asia, and Africa (EMEAA).
In Vietnam, IHG identifies the country as a key growth market within its regional strategy. The group currently operates 20 hotels across eight brands: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Hotel Indigo, Crowne Plaza, voco, and Holiday Inn Hotels & Resorts. These properties are present in 10 destinations nationwide, including Phu Quoc, Da Nang, Nha Trang, Ho Tram, Con Dao, Vinh Phuc, Hanoi, Ho Chi Minh City, Hoi An, and Quang Binh.
IHG is also developing an additional 22 hotels, reflecting its ambition to broaden its brand portfolio across the country. Overall, more than 60 international hotel brands are now operating in Vietnam, underscoring intensifying competition in the upscale segment and the growing internationalization of the domestic hospitality market.
With the launch of Noted Collection and continued expansion in Vietnam, IHG signals its ambition to deepen market presence as the hospitality sector enters a new growth cycle – particularly within the premium and identity-driven hotel segments.
Australian Hospitality Alumni Network Vietnam 