[Tourism Australia] Australia’s largest tourism trade event, the Australian Tourism Exchange (ATE), will take place in Sydney in 2022, giving tourism operators around the country a chance to meet and do business with travel wholesalers and agents from Australia and around the world.
In partnership with Destination NSW, the 42nd edition of Tourism Australia’s premier event will take place at the International Convention Centre (ICC) Sydney from 15 to 18 May next year and is expected to attract around 1,700 delegates and contribute millions to the local economy.
Building on the success of ATE in 2021, Tourism Australia will again deliver the event in a hybrid format. Following the in-person event at ICC Sydney, ATE Online will run from 24 to 26 May to connect those unable to travel to Australia.
Minister for Trade, Tourism and Investment Dan Tehan said that as Australia continues its strong recovery from Covid and demand for tourism picks up, ATE will be the ideal opportunity for business.
“As we stick to the National Plan, Australians can be confident about the future as our recovery from Covid continues strongly into 2022. It is going to be a year of great opportunity for Australians, especially our tourism operators,” Mr Tehan said.
“The long-term benefits from ATE are substantial. The relationships and future business it establishes can help grow Australia’s inbound tourism industry, which was worth $45 billion annually pre COVID-19, and will create jobs across the country.”
Tourism Australia Managing Director Phillipa Harrison said after a challenging couple of years for the tourism industry ATE will be more important than ever before to connect buyers and sellers from around the world.
“We know how difficult the COVID-19 pandemic has been on the tourism industry and we hope ATE in 2022 will be an important part of the recovery journey which lies ahead for many buyers and sellers,” Ms Harrison said.
“The tradeshow will provide operators with the opportunity to access a wide-ranging network and create valuable links with wholesalers and agents from around the world.”
New South Wales Minister for Jobs, Investment, Tourism and Western Sydney, and Minister for Trade and Industry Stuart Ayres said ATE provides New South Wales with the chance to showcase everything the state has to offer and will use the event to support its bold vision to be the premier visitor economy of the Asia Pacific.
“New South Wales is open for business and we are excited for Sydney to take centre stage and host this very important event for our visitor economy in 2022, especially as we work together to recover from the COVID-19 pandemic,” Mr Ayres said.
“Our Government is committed to working with commercial partners and visitor economy stakeholders at home and overseas to revitalise the industry, enable its recovery and accelerate growth.”
Applications for ATE 2022 are now open, visit the website for further details.