Hanoi and Vietnam Airlines Join Forces to Elevate Global Tourism Reach 

Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.

Saigontourist Group Showcases Cultural Flavors in Osaka, Japan 

Vietnam’s first international Culinary Culture Festival in Osaka on June 14-15 showcased over 50 traditional dishes, attracting thousands of visitors. Organized by Saigontourist Group, the event included cultural performances, cooking workshops, and a tourism promotion conference aimed at enhancing Vietnam-Japan connections. The festival highlights Vietnam’s culinary diplomacy and global presence.

Vietnam Welcomes Over 9.2 Million International Visitors in First Five Months of 2025 

Vietnam’s tourism industry is thriving in 2025, with over 9.2 million international arrivals in the first five months, a 21.3% increase from 2024. May achieved a record 1.53 million visitors. Factors driving growth include improved visa policies and cultural events, positioning Vietnam as a leading Southeast Asian destination.

Six Senses Côn Đảo Celebrates Milestone: 30,000 Baby Turtles Released into the Sea 

In June 2025, Six Senses Côn Đảo celebrated the release of over 30,000 baby sea turtles, highlighting its commitment to marine conservation. Partnering with Côn Đảo National Park, the resort features a turtle incubation center and educates guests, promoting sustainable luxury while enhancing awareness of Vietnam’s natural heritage and biodiversity.

InterContinental Debuts Luxury Resort in Halong Bay 

BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.

Vietnam’s Culinary Ascent: Michelin Guide Vietnam 2025 Unveils 181 Top Dining Spots 

Vietnam’s culinary scene flourished with the 2025 Michelin Guide recognizing 181 eateries, including 9 new One-Michelin Star restaurants. Noteworthy distinctions included the first Green Star awarded to Lamai Garden for sustainability. The guide’s diverse selections reflect a blend of traditional and modern cuisine, showcasing Vietnam’s vibrant gastronomic culture.

VNAT And Mastercard Deepen Collaboration To Boost Data-Driven Tourism Promotion

On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.

Phuc Long Enters Hospitality: From Tea House to Luxury Hotel 

Phuc Long has inaugurated its luxury hotel chain, Phuc Long Hospitality, marking its entrance into the hospitality sector. The brand blends its renowned tea and coffee culture with modern Vietnamese design and premium services. This move reflects the trend of local brands enhancing experiential travel in Vietnam, integrating lifestyle and hospitality seamlessly.

Da Nang Joins Emirates’ Global Network

On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.

Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025  

Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.