Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
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Soft Power in a Street Snack: How Vietnam’s Food Content Is Winning Global Hearts
Vietnamese food has gained global recognition through social media platforms, transforming from local fare to a powerful cultural ambassador. Vivid visuals and relatable experiences evoke strong emotions, enticing viewers to connect with Vietnam. While fostering curiosity, this trend also presents challenges, such as overtourism and the risk of diluting regional authenticity.
Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam
A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity.
Reviving The Past: How Hỏa Lò Prison Relic Redefined Heritage Tourism For The Digital Age
The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
Provincial Mergers: A Mixed Bag of Concerns and Opportunities for Vietnam’s Tourism
The government proposes to reduce provinces from 63 to 34, sparking mixed emotions in tourism. Concerns about losing significant place names affecting brand recognition and local identity are prevalent. However, industry experts argue that familiar landmarks will endure, emphasizing effective promotion and communication to maintain tourist interest amid administrative changes.
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s 50th Reunification Day: A Milestone for Tourism and National Pride
Vietnam celebrated the 50th National Reunification Day on April 30, 2025, commemorating the unification of North and South Vietnam. Nationwide festivities included parades, cultural exhibitions, and fireworks, drawing 1.95 million visitors to Ho Chi Minh City. The event highlighted unity, cultural heritage, and substantial growth in tourism, reaffirming national pride.
Independent Travel Take Center Stage in Vietnam for 2025
In 2025, Vietnam’s tourism is transforming, driven by Gen Z and Millennials who favor independent and sustainable travel. Over 70% opt for DIY trips, boosted by social media influence. A significant 77% prioritize sustainability, engaging in practices that benefit local economies and cultures, highlighting a shift toward impactful travel experiences.
Club Med Brings Zico 10 Camp to Asia Next Summer
Club Med, the global leader in premium all-inclusive holiday experiences, is thrilled to announce an exclusive collaboration with a legendary soccer icon, Arthur Antunes Coimbra, better known as Zico. The coveted Zico 10 Camp will kick-off at Club Med Kiroro Grand in Summer 2025.
Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism
The blooming plum blossoms have significantly increased the number of visitors to Moc Chau, generating 1.2 billion VND in revenue for local service providers. However, Moc Chau’s profit margin could further expand if orchard owners develop additional activities for visitors during the plum blossom season, instead of just having them come, take photos, and leave.Continue reading “Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism”
Australian Hospitality Alumni Network Vietnam 