InterContinental Debuts Luxury Resort in Halong Bay 

BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.

Vietnam’s Culinary Ascent: Michelin Guide Vietnam 2025 Unveils 181 Top Dining Spots 

Vietnam’s culinary scene flourished with the 2025 Michelin Guide recognizing 181 eateries, including 9 new One-Michelin Star restaurants. Noteworthy distinctions included the first Green Star awarded to Lamai Garden for sustainability. The guide’s diverse selections reflect a blend of traditional and modern cuisine, showcasing Vietnam’s vibrant gastronomic culture.

VNAT And Mastercard Deepen Collaboration To Boost Data-Driven Tourism Promotion

On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.

Phuc Long Enters Hospitality: From Tea House to Luxury Hotel 

Phuc Long has inaugurated its luxury hotel chain, Phuc Long Hospitality, marking its entrance into the hospitality sector. The brand blends its renowned tea and coffee culture with modern Vietnamese design and premium services. This move reflects the trend of local brands enhancing experiential travel in Vietnam, integrating lifestyle and hospitality seamlessly.

Da Nang Joins Emirates’ Global Network

On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.

Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025  

Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.

Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth

On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.

Vietnam Launches 10-Year Golden Visa to Attract Global Talent

Vietnam’s proposed 10-year Golden Visa aims to attract global investors, skilled professionals, and long-term tourists. Three main visa categories target digital nomads, investors, and talent across various sectors. This initiative seeks to enhance Vietnam’s appeal, fostering deeper connections and cultural exchanges while boosting tourism and economic growth by 2025.

Night Markets as Vietnam’s New Cultural Stages 

Vietnam’s night markets, traditionally known for food and souvenirs, are transforming into dynamic cultural hubs. They now offer immersive experiences, blending art, tradition, and community interaction. Activities like performances, workshops, and storytelling enhance their appeal, making them vibrant reflections of local culture and history, where the past and present beautifully coexist.

Da Nang’s Sky to Sparkle Again: What to Expect at DIFF 2025 

This summer, Da Nang is set to host its most ambitious and immersive Da Nang International Fireworks Festival (DIFF) yet. Running from May 31 to July 12, 2025, under the theme “Da Nang – The New Rising Era,” the festival commemorates the 50th anniversary of the city’s liberation. The event promises to be a grand celebration of light, sound, and cultural exchange, solidifying Da Nang’s reputation as Vietnam’s premier festival destination.