A Journey into Asia’s Most Magnificent Underground World

Thien Duong Cave in Quang Binh is a stunning natural marvel, known for its vast stalactite and stalagmite formations, spanning 31.4 kilometers within Phong Nha – Ke Bang National Park. Its geological history dates back millions of years, offering a unique exploration experience filled with diverse life and breathtaking landscapes.

Medical tourism – a new driver of growth and healthcare quality in Vietnam

Vietnam is rapidly emerging as a key player in global medical tourism, driven by its high-quality healthcare services and competitive costs. With a projected market value of nearly US$4 billion by 2033, strategic national planning aims to capitalize on this potential, enhancing revenue, expertise, and overall healthcare standards while attracting international patients.

Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025

Hanoi welcomed an unprecedented 30.94 million visitors in the first 11 months of 2025, marking a 22.1% increase year-on-year and the highest figure ever recorded for the capital. Tourism revenue during the period also surged 20.7% to reach VND120.6 trillion (US$4.57 billion). According to the municipal Department of Tourism, November alone saw 2.5 million visitors, a 14.7% rise compared to the same month inContinue reading “Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025”

Museums in Ho Chi Minh City set to welcome 4 million visitors in 2025

With 25 museums currently in operation, Ho Chi Minh City is projected to welcome around four million visitors in 2025, placing growing pressure on cultural institutions to sharpen their identities and enhance service quality. Speaking at the Citywide Cultural Heritage Conference on November 24 at the Ton Duc Thang Museum, Nguyen Minh Nhut, Deputy Director of theContinue reading “Museums in Ho Chi Minh City set to welcome 4 million visitors in 2025”

Ho Chi Minh City – An attractive destination on Michelin’s culinary map

As part of efforts to implement Ho Chi Minh City’s Tourism Development Strategy to 2030, the municipal Department of Tourism has partnered with businesses to embed culinary experiences into tourism products. As a result, the city is steadily strengthening its presence on Michelin’s global culinary map, affirming its position as an emerging international gastronomic hub.Continue reading “Ho Chi Minh City – An attractive destination on Michelin’s culinary map”

Hue’s Cultural Branding Journey in the European Tourism Market

Vietnam’s ancient capital, Hue, is enhancing its tourism presence in Europe through cultural showcases, promotional programs, and international collaborations. Recent campaigns have attracted increased interest from Polish, German, and Czech travelers, emphasizing Hue’s unique heritage and culinary offerings. These efforts aim to establish Hue as a prominent cultural destination on the global travel map.

Mui Ne Beach Named Southeast Asia’s Top Watersports Destination

Mui Ne Beach in Lam Dong Province is recognized as a top watersports destination by National Geographic Traveler, praised for its strong winds and scenic landscapes. The area, known as Vietnam’s “resort capital,” aims to attract 9 million visitors by 2025, positioning itself as a significant tourism hub in Southeast Asia.

Vietnam Drives Strategic Action for a Sustainable Tourism Future in the GMS

On November 18 in Ninh Binh, VNAT and SECO hosted the International Conference on Sustainable Tourism Development in the Greater Mekong Subregion. Over 100 delegates discussed collaborative strategies for sustainable tourism amidst climate challenges. Vietnam showcased its tourism growth and leadership, advocating for a unified approach aligning with the 2030 Sustainable Development Strategy.

Sustainable Tourism Growth in Northern Vietnam’s Highlands

Thanks to the efforts of local communities and more structured investment flows, tourism is emerging as a new growth engine for remote and mountainous areas, where indigenous culture and authentic experiences have become the region’s defining assets. Investment revitalises mountain tourism After a subdued period in 2024 due to natural disasters, tourism in many uplandContinue reading “Sustainable Tourism Growth in Northern Vietnam’s Highlands”

Explore Cát Bà Island: Southeast Asia’s Adventure Gem

National Geographic has named Vietnam’s Cát Bà Island one of the best islands in Southeast Asia, describing it as an ideal destination for adventure travelers. Part of the Cát Bà Archipelago in the northern port city of Hai Phong, the area consists of 367 islands, with Cát Bà being the largest. Located adjacent to UNESCO WorldContinue reading “Explore Cát Bà Island: Southeast Asia’s Adventure Gem”