The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
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Provincial Mergers: A Mixed Bag of Concerns and Opportunities for Vietnam’s Tourism
The government proposes to reduce provinces from 63 to 34, sparking mixed emotions in tourism. Concerns about losing significant place names affecting brand recognition and local identity are prevalent. However, industry experts argue that familiar landmarks will endure, emphasizing effective promotion and communication to maintain tourist interest amid administrative changes.
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s 50th Reunification Day: A Milestone for Tourism and National Pride
Vietnam celebrated the 50th National Reunification Day on April 30, 2025, commemorating the unification of North and South Vietnam. Nationwide festivities included parades, cultural exhibitions, and fireworks, drawing 1.95 million visitors to Ho Chi Minh City. The event highlighted unity, cultural heritage, and substantial growth in tourism, reaffirming national pride.
Independent Travel Take Center Stage in Vietnam for 2025
In 2025, Vietnam’s tourism is transforming, driven by Gen Z and Millennials who favor independent and sustainable travel. Over 70% opt for DIY trips, boosted by social media influence. A significant 77% prioritize sustainability, engaging in practices that benefit local economies and cultures, highlighting a shift toward impactful travel experiences.
Club Med Brings Zico 10 Camp to Asia Next Summer
Club Med, the global leader in premium all-inclusive holiday experiences, is thrilled to announce an exclusive collaboration with a legendary soccer icon, Arthur Antunes Coimbra, better known as Zico. The coveted Zico 10 Camp will kick-off at Club Med Kiroro Grand in Summer 2025.
Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism
The blooming plum blossoms have significantly increased the number of visitors to Moc Chau, generating 1.2 billion VND in revenue for local service providers. However, Moc Chau’s profit margin could further expand if orchard owners develop additional activities for visitors during the plum blossom season, instead of just having them come, take photos, and leave.Continue reading “Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism”
Vietnam’s effort in welcoming 25 million foreign tourist arrivals in 2025
On 13th June 2024, Deputy Prime Minister Tran Hong Ha has signed Decision 509/QD-TTg, approving the Master Plan of Tourism system for 2021-2030, with a vision toward 2045. By 2025, the Plan aims to establish Vietnam as a globally recognized and desirable tourist destination with a strong capacity for development within the tourism sector. Specifically,Continue reading “Vietnam’s effort in welcoming 25 million foreign tourist arrivals in 2025”
The First Luxury Train Travel in Vietnam debuts
On the 18th December 2024, PYS Travel launches the first luxury railway journey across Việt Nam, marking a new milestone in railway tourism. The train, named SJourney, is dubbed “super luxurious,” with a ticket price of up to 200 million VND per guest for the 8 Day, 7 Night journey from Hanoi to Ho ChiContinue reading “The First Luxury Train Travel in Vietnam debuts”
Discover Three Vietnamese Villages Recognized as World’s Best Tourism Villages
Launched in 2021, The UNWTO’s Best Tourism Villages Award recognizes rural villages for their natural beauty, cultural heritage, and sustainable tourism practices. Annually, hundreds of villages worldwide compete for this prestigious award. And Vietnam has secured a remarkable feat having three of villages included in this prestigious list: Thai Hai (2022), Tan Hoa (2023), andContinue reading “Discover Three Vietnamese Villages Recognized as World’s Best Tourism Villages”
Australian Hospitality Alumni Network Vietnam 