Tag Archives: Tourism

Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam 

A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity. 

Reviving The Past: How Hỏa Lò Prison Relic Redefined Heritage Tourism For The Digital Age

The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.

Provincial Mergers: A Mixed Bag of Concerns and Opportunities for Vietnam’s Tourism

The government proposes to reduce provinces from 63 to 34, sparking mixed emotions in tourism. Concerns about losing significant place names affecting brand recognition and local identity are prevalent. However, industry experts argue that familiar landmarks will endure, emphasizing effective promotion and communication to maintain tourist interest amid administrative changes.

Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image 

Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.

Vietnam’s 50th Reunification Day: A Milestone for Tourism and National Pride 

Vietnam celebrated the 50th National Reunification Day on April 30, 2025, commemorating the unification of North and South Vietnam. Nationwide festivities included parades, cultural exhibitions, and fireworks, drawing 1.95 million visitors to Ho Chi Minh City. The event highlighted unity, cultural heritage, and substantial growth in tourism, reaffirming national pride.

Independent Travel Take Center Stage in Vietnam for 2025

In 2025, Vietnam’s tourism is transforming, driven by Gen Z and Millennials who favor independent and sustainable travel. Over 70% opt for DIY trips, boosted by social media influence. A significant 77% prioritize sustainability, engaging in practices that benefit local economies and cultures, highlighting a shift toward impactful travel experiences.

Club Med Brings Zico 10 Camp to Asia Next Summer

Club Med, the global leader in premium all-inclusive holiday experiences, is thrilled to announce an exclusive collaboration with a legendary soccer icon, Arthur Antunes Coimbra, better known as Zico. The coveted Zico 10 Camp will kick-off at Club Med Kiroro Grand in Summer 2025.

Experience The Best of Snow with Club Med’s Premium All-Inclusive Mountain Escapes

With 70 years of expertise in curating mountain holidays since 1967, Club Med offers travellers the opportunity to indulge in snow-covered getaways effortlessly.  From world-class slopes to après-ski indulgence, Club Med’s premium all-inclusive winter holidays are thoughtfully designed to deliver effortless perfection. With stunning resorts spanning Asia-Pacific, Europe, and the Americas, every moment—whether on the slopes or by the fire—is crafted to inspire adventure, connection, and pure joy.

Discover Moc Chau: Community-Based Tourism Initiatives

Instead of pursuing mass tourism, Moc Chau (Son La) is focusing on community-based tourism as a long-term strategy. This approach harmonizes economic growth with the preservation of cultural identity and environmental protection, creating sustainable appeal for this beautiful highland region. Guided by the principle of “connecting, supporting, and jointly promoting sustainable community-based tourism development,” householdsContinue reading “Discover Moc Chau: Community-Based Tourism Initiatives”