On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.
Tag Archives: Tourism
Da Nang Joins Emirates’ Global Network
On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.
A surprising decline in summer domestic Airfares: What’s driving the shift?
Summer typically marks the peak travel season for Vietnam’s aviation industry, a period often characterized by heightened demand and rising airfares. However, the summer of 2025 is presenting a notable deviation from this trend. Instead of escalating prices, many domestic routes are offering lower airfares compared to the same period last year. Surge in TicketContinue reading “A surprising decline in summer domestic Airfares: What’s driving the shift?”
Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025
Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.
Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth
On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.
Vietnam Launches 10-Year Golden Visa to Attract Global Talent
Vietnam’s proposed 10-year Golden Visa aims to attract global investors, skilled professionals, and long-term tourists. Three main visa categories target digital nomads, investors, and talent across various sectors. This initiative seeks to enhance Vietnam’s appeal, fostering deeper connections and cultural exchanges while boosting tourism and economic growth by 2025.
Night Markets as Vietnam’s New Cultural Stages
Vietnam’s night markets, traditionally known for food and souvenirs, are transforming into dynamic cultural hubs. They now offer immersive experiences, blending art, tradition, and community interaction. Activities like performances, workshops, and storytelling enhance their appeal, making them vibrant reflections of local culture and history, where the past and present beautifully coexist.
Da Nang’s Sky to Sparkle Again: What to Expect at DIFF 2025
This summer, Da Nang is set to host its most ambitious and immersive Da Nang International Fireworks Festival (DIFF) yet. Running from May 31 to July 12, 2025, under the theme “Da Nang – The New Rising Era,” the festival commemorates the 50th anniversary of the city’s liberation. The event promises to be a grand celebration of light, sound, and cultural exchange, solidifying Da Nang’s reputation as Vietnam’s premier festival destination.
Vietnam, Rewound: How Gen Z Is Travelling Back in Time
Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Soft Power in a Street Snack: How Vietnam’s Food Content Is Winning Global Hearts
Vietnamese food has gained global recognition through social media platforms, transforming from local fare to a powerful cultural ambassador. Vivid visuals and relatable experiences evoke strong emotions, enticing viewers to connect with Vietnam. While fostering curiosity, this trend also presents challenges, such as overtourism and the risk of diluting regional authenticity.
Australian Hospitality Alumni Network Vietnam 