Coastal Vietnam Rises: Tourism-Driven Real Estate Gears Up for Long-Term Momentum 

Vietnam’s coastal hospitality real estate is rebounding with rising international tourist arrivals and investor interest. Key areas are transforming into integrated tourism ecosystems prioritizing lifestyle-oriented experiences. Collaborations with international hotel groups enhance offerings, while local authorities improve infrastructure. Developers focus on design-forward properties to attract various traveler demographics, ensuring alignment with long-term tourism goals.

Vietnam’s Hospitality Sector Charts Course for 2025–2030 Growth 

Vietnam’s hospitality industry is poised for significant growth from 2025 to 2030, driven by post-pandemic tourism expansion and evolving traveler preferences. Key players like Vinpearl and Accor are focusing on brand consolidation and loyalty programs. The report highlights increasing demand for integrated tourism experiences and favorable investment conditions, underscoring Vietnam’s potential as a leading destination.

Hanoi and Vietnam Airlines Join Forces to Elevate Global Tourism Reach 

Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.

Vietnam’s Premium Tourism Sector Poised to Benefit from High-Net-Worth Investment Interest  

Vietnam is attracting high-net-worth individuals, enhancing its premium tourism and hospitality sectors. Driven by demand for luxury living, healthcare, and experiences, it positions itself as an investment hub. With a focus on sophisticated hospitality, including high-end retirement communities and medical tourism, strategic areas like Đà Nẵng and Phú Quốc are highlighted for development.

Ho Chi Minh City Explores Regulated Short-Term Rentals Amid Rising Demand 

As of June 17, 2025, Ho Chi Minh City is contemplating policy changes to allow regulated short-term apartment rentals, addressing rising visitor demand. The framework aims to replace the existing ban with a system ensuring safety and tax compliance. Stakeholders advocate adopting international practices, potentially enhancing local tourism and economic participation by 2027.

Saigontourist Group Showcases Cultural Flavors in Osaka, Japan 

Vietnam’s first international Culinary Culture Festival in Osaka on June 14-15 showcased over 50 traditional dishes, attracting thousands of visitors. Organized by Saigontourist Group, the event included cultural performances, cooking workshops, and a tourism promotion conference aimed at enhancing Vietnam-Japan connections. The festival highlights Vietnam’s culinary diplomacy and global presence.

Vietnam Welcomes Over 9.2 Million International Visitors in First Five Months of 2025 

Vietnam’s tourism industry is thriving in 2025, with over 9.2 million international arrivals in the first five months, a 21.3% increase from 2024. May achieved a record 1.53 million visitors. Factors driving growth include improved visa policies and cultural events, positioning Vietnam as a leading Southeast Asian destination.

Six Senses Côn Đảo Celebrates Milestone: 30,000 Baby Turtles Released into the Sea 

In June 2025, Six Senses Côn Đảo celebrated the release of over 30,000 baby sea turtles, highlighting its commitment to marine conservation. Partnering with Côn Đảo National Park, the resort features a turtle incubation center and educates guests, promoting sustainable luxury while enhancing awareness of Vietnam’s natural heritage and biodiversity.

InterContinental Debuts Luxury Resort in Halong Bay 

BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.

Vietnam’s Culinary Ascent: Michelin Guide Vietnam 2025 Unveils 181 Top Dining Spots 

Vietnam’s culinary scene flourished with the 2025 Michelin Guide recognizing 181 eateries, including 9 new One-Michelin Star restaurants. Noteworthy distinctions included the first Green Star awarded to Lamai Garden for sustainability. The guide’s diverse selections reflect a blend of traditional and modern cuisine, showcasing Vietnam’s vibrant gastronomic culture.