Saigontourist Group Showcases Cultural Flavors in Osaka, Japan 

Vietnam’s first international Culinary Culture Festival in Osaka on June 14-15 showcased over 50 traditional dishes, attracting thousands of visitors. Organized by Saigontourist Group, the event included cultural performances, cooking workshops, and a tourism promotion conference aimed at enhancing Vietnam-Japan connections. The festival highlights Vietnam’s culinary diplomacy and global presence.

Vietnam Welcomes Over 9.2 Million International Visitors in First Five Months of 2025 

Vietnam’s tourism industry is thriving in 2025, with over 9.2 million international arrivals in the first five months, a 21.3% increase from 2024. May achieved a record 1.53 million visitors. Factors driving growth include improved visa policies and cultural events, positioning Vietnam as a leading Southeast Asian destination.

Six Senses Côn Đảo Celebrates Milestone: 30,000 Baby Turtles Released into the Sea 

In June 2025, Six Senses Côn Đảo celebrated the release of over 30,000 baby sea turtles, highlighting its commitment to marine conservation. Partnering with Côn Đảo National Park, the resort features a turtle incubation center and educates guests, promoting sustainable luxury while enhancing awareness of Vietnam’s natural heritage and biodiversity.

InterContinental Debuts Luxury Resort in Halong Bay 

BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.

Vietnam’s Culinary Ascent: Michelin Guide Vietnam 2025 Unveils 181 Top Dining Spots 

Vietnam’s culinary scene flourished with the 2025 Michelin Guide recognizing 181 eateries, including 9 new One-Michelin Star restaurants. Noteworthy distinctions included the first Green Star awarded to Lamai Garden for sustainability. The guide’s diverse selections reflect a blend of traditional and modern cuisine, showcasing Vietnam’s vibrant gastronomic culture.

VNAT And Mastercard Deepen Collaboration To Boost Data-Driven Tourism Promotion

On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.

Da Nang Joins Emirates’ Global Network

On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.

A surprising decline in summer domestic Airfares: What’s driving the shift?

Summer typically marks the peak travel season for Vietnam’s aviation industry, a period often characterized by heightened demand and rising airfares. However, the summer of 2025 is presenting a notable deviation from this trend. Instead of escalating prices, many domestic routes are offering lower airfares compared to the same period last year. Surge in TicketContinue reading “A surprising decline in summer domestic Airfares: What’s driving the shift?”

Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025  

Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.

Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth

On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.