Skift Global Forum Preview: Accor CEO on Future Hotels Being More Than Places to Sleep

A downturn is a terrible thing to waste, business sentiment generally goes. Paris-based Accor certainly hasn’t wasted time accelerating plans to transform the hotel company. The company faced a massive financial setback last year due to the pandemic and its significant exposure to Europe, where lockdowns lasted longer than markets like the U.S. and China. But Accor leaders went to work speeding up plans to beef up the company’s presence in the so-called lifestyle hotel sector, properties that focus more on local experiences and food and beverage outlets.