MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) is a growing global trend, attracting high-spending visitors. In Vietnam, MICE tourism is still relatively new and requires comprehensive investment in services, accommodations, and skilled labour to fully tap its potential. MICE tourism combines traditional tourism with organized business events, creating opportunities for new investments and cooperation. ThisContinue reading “How Vietnam Promotes MICE for High-Value Tourism Growth”
Tag Archives: MICE tourism
Vietnam’s MICE tourism sector is competing with popular destinations across Asia
In early 2024, there was a notable rise in domestic MICE tourism, emphasising the sector’s growing importance in Vietnam’s tourism industry. To remain competitive with other regional destinations like Thailand and Bali, targeted marketing strategies and enhanced infrastructure are crucial. Mr. Tran Quoc Bao, Deputy General Director of Saigontourist Travel Company, noted a significant growthContinue reading “Vietnam’s MICE tourism sector is competing with popular destinations across Asia”
Australian Hospitality Alumni Network Vietnam 