This summer, Da Nang is set to host its most ambitious and immersive Da Nang International Fireworks Festival (DIFF) yet. Running from May 31 to July 12, 2025, under the theme “Da Nang – The New Rising Era,” the festival commemorates the 50th anniversary of the city’s liberation. The event promises to be a grand celebration of light, sound, and cultural exchange, solidifying Da Nang’s reputation as Vietnam’s premier festival destination.
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Vietnam, Rewound: How Gen Z Is Travelling Back in Time
Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Soft Power in a Street Snack: How Vietnam’s Food Content Is Winning Global Hearts
Vietnamese food has gained global recognition through social media platforms, transforming from local fare to a powerful cultural ambassador. Vivid visuals and relatable experiences evoke strong emotions, enticing viewers to connect with Vietnam. While fostering curiosity, this trend also presents challenges, such as overtourism and the risk of diluting regional authenticity.
Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam
A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity.
Reviving The Past: How Hỏa Lò Prison Relic Redefined Heritage Tourism For The Digital Age
The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
Provincial Mergers: A Mixed Bag of Concerns and Opportunities for Vietnam’s Tourism
The government proposes to reduce provinces from 63 to 34, sparking mixed emotions in tourism. Concerns about losing significant place names affecting brand recognition and local identity are prevalent. However, industry experts argue that familiar landmarks will endure, emphasizing effective promotion and communication to maintain tourist interest amid administrative changes.
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s 50th Reunification Day: A Milestone for Tourism and National Pride
Vietnam celebrated the 50th National Reunification Day on April 30, 2025, commemorating the unification of North and South Vietnam. Nationwide festivities included parades, cultural exhibitions, and fireworks, drawing 1.95 million visitors to Ho Chi Minh City. The event highlighted unity, cultural heritage, and substantial growth in tourism, reaffirming national pride.
Independent Travel Take Center Stage in Vietnam for 2025
In 2025, Vietnam’s tourism is transforming, driven by Gen Z and Millennials who favor independent and sustainable travel. Over 70% opt for DIY trips, boosted by social media influence. A significant 77% prioritize sustainability, engaging in practices that benefit local economies and cultures, highlighting a shift toward impactful travel experiences.
Redefining family vacations: Club Med unveils the first family oasis in Asia Pacific
Vietnam, 10 April 2025 – Club Med, the leader in premium all-inclusive holidays for 75 years, is thrilled to announce the launch of the brand new Family Oasis at Club Med Phuket, marking its first dedicated family space in the Asia Pacific region. This exciting innovative offering reinforces Club Med’s commitment to providing unparalleled familyContinue reading “Redefining family vacations: Club Med unveils the first family oasis in Asia Pacific “
Australian Hospitality Alumni Network Vietnam 