On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.
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Phuc Long Enters Hospitality: From Tea House to Luxury Hotel
Phuc Long has inaugurated its luxury hotel chain, Phuc Long Hospitality, marking its entrance into the hospitality sector. The brand blends its renowned tea and coffee culture with modern Vietnamese design and premium services. This move reflects the trend of local brands enhancing experiential travel in Vietnam, integrating lifestyle and hospitality seamlessly.
Da Nang Joins Emirates’ Global Network
On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.
A surprising decline in summer domestic Airfares: What’s driving the shift?
Summer typically marks the peak travel season for Vietnam’s aviation industry, a period often characterized by heightened demand and rising airfares. However, the summer of 2025 is presenting a notable deviation from this trend. Instead of escalating prices, many domestic routes are offering lower airfares compared to the same period last year. Surge in TicketContinue reading “A surprising decline in summer domestic Airfares: What’s driving the shift?”
Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025
Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.
Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth
On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.
NSW Alumni Reception sparks new chapter in Vietnam Australia partnership
On May 16, 2025, a reception in Ho Chi Minh City celebrated the New South Wales (NSW) Alumni community, highlighting the educational relationship between Vietnam and NSW. The event fostered collaboration, renewed friendships, and showcased the impact of alumni in various sectors. It emphasized ongoing ties and mutual growth between both regions.
Vietnam Launches 10-Year Golden Visa to Attract Global Talent
Vietnam’s proposed 10-year Golden Visa aims to attract global investors, skilled professionals, and long-term tourists. Three main visa categories target digital nomads, investors, and talent across various sectors. This initiative seeks to enhance Vietnam’s appeal, fostering deeper connections and cultural exchanges while boosting tourism and economic growth by 2025.
Exploring Global Hospitality Careers: Club Med at RMIT 2025
On 15 May 2025, Club Med participated in the RMIT Career Fair, engaging over 1,400 attendees and showcasing 150 job openings. The event emphasized AI’s role in shaping careers, highlighting the importance of creativity and critical thinking. Club Med representatives offered insights into the industry, marking a successful collaboration with RMIT.
Night Markets as Vietnam’s New Cultural Stages
Vietnam’s night markets, traditionally known for food and souvenirs, are transforming into dynamic cultural hubs. They now offer immersive experiences, blending art, tradition, and community interaction. Activities like performances, workshops, and storytelling enhance their appeal, making them vibrant reflections of local culture and history, where the past and present beautifully coexist.
Australian Hospitality Alumni Network Vietnam 