Hue’s Cultural Branding Journey in the European Tourism Market

Vietnam’s ancient capital, Hue, is enhancing its tourism presence in Europe through cultural showcases, promotional programs, and international collaborations. Recent campaigns have attracted increased interest from Polish, German, and Czech travelers, emphasizing Hue’s unique heritage and culinary offerings. These efforts aim to establish Hue as a prominent cultural destination on the global travel map.

Sustainable Tourism Growth in Northern Vietnam’s Highlands

Thanks to the efforts of local communities and more structured investment flows, tourism is emerging as a new growth engine for remote and mountainous areas, where indigenous culture and authentic experiences have become the region’s defining assets. Investment revitalises mountain tourism After a subdued period in 2024 due to natural disasters, tourism in many uplandContinue reading “Sustainable Tourism Growth in Northern Vietnam’s Highlands”

Explore Cát Bà Island: Southeast Asia’s Adventure Gem

National Geographic has named Vietnam’s Cát Bà Island one of the best islands in Southeast Asia, describing it as an ideal destination for adventure travelers. Part of the Cát Bà Archipelago in the northern port city of Hai Phong, the area consists of 367 islands, with Cát Bà being the largest. Located adjacent to UNESCO WorldContinue reading “Explore Cát Bà Island: Southeast Asia’s Adventure Gem”

Vietnam Fine Arts Museum Launches First-Ever Nighttime Art Experience

On October 31, 2025, the Vietnam Fine Arts Museum (VNFAM) officially launched its newest cultural tourism initiative, “Museum Night” – marking the first-ever nighttime art experience in the museum’s history. This pioneering program opens a new cultural space for both Hanoians and international visitors, enriching the capital’s growing portfolio of nighttime tourism experiences and culturalContinue reading “Vietnam Fine Arts Museum Launches First-Ever Nighttime Art Experience”

Quy Nhon Stands Beside Brazil and Mexico: Vietnam’s Sole Representative Named Among the World’s Top Destinations 2026

Executive Summary Lonely Planet has unveiled its Best in Travel 2026 list, spotlighting the world’s most remarkable destinations. Among global icons such as Brazil, Mexico, and Ireland, Quy Nhon proudly represents Vietnam as the country’s only entry in the Top 25 list — a recognition that highlights its harmony of mountains and sea, cultural heritage,Continue reading “Quy Nhon Stands Beside Brazil and Mexico: Vietnam’s Sole Representative Named Among the World’s Top Destinations 2026”

Club Med’s 2026 Summer Getaways: Endless Fun from the Mountains to the Sea

Vietnam, 16 September 2025 – A pioneer of premium all-inclusive holidays for the last 75 years, Club Med has consistently evolved to meet the needs of today’s travellers – be it reconnecting with loved ones, exploring lesser-known destinations, or finding meaningful moments in lush nature. From brand-new resorts to thoughtfully refreshed favourites, summer is theContinue reading “Club Med’s 2026 Summer Getaways: Endless Fun from the Mountains to the Sea”

Turkey to grant e-visas to Vietnamese citizens starting September 2025

Marking a significant step in simplifying travel procedures and promoting tourism and economic exchange, Turkey will begin offering electronic visas (e-visas) to Vietnamese citizens starting from September 1, 2025.

Fireworks light up Bãi Cháy: the new summer highlight for Quảng Ninh tourism

Thousands gathered at Bãi Cháy beach in Quảng Ninh on July 11–12 to enjoy a vibrant fireworks display, marking the launch of a new weekly summer event. With over 1,000 fireworks and 50 special effects lighting up the sky, the show transformed Sun Carnival Square into a festive hub, proving the area’s growing capacity to host large-scale tourism experiences.

Six Senses Côn Đảo Celebrates Milestone: 30,000 Baby Turtles Released into the Sea 

In June 2025, Six Senses Côn Đảo celebrated the release of over 30,000 baby sea turtles, highlighting its commitment to marine conservation. Partnering with Côn Đảo National Park, the resort features a turtle incubation center and educates guests, promoting sustainable luxury while enhancing awareness of Vietnam’s natural heritage and biodiversity.

Vietnam Launches 10-Year Golden Visa to Attract Global Talent

Vietnam’s proposed 10-year Golden Visa aims to attract global investors, skilled professionals, and long-term tourists. Three main visa categories target digital nomads, investors, and talent across various sectors. This initiative seeks to enhance Vietnam’s appeal, fostering deeper connections and cultural exchanges while boosting tourism and economic growth by 2025.