Vietnam’s Thống Nhất Express, recognized as one of the world’s top 24 train journeys, spans 1,700 kilometers from Hanoi to Ho Chi Minh City. It showcases Vietnam’s diverse landscapes and rich heritage while promoting sustainable travel. This historic route offers immersive experiences, connecting cities and stories in an environmentally friendly way.
Category Archives: Tourism Promotion
Hanoi and Vietnam Airlines Join Forces to Elevate Global Tourism Reach
Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.
Da Nang Joins Emirates’ Global Network
On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.
Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025
Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.
Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth
On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.
Vietnam, Rewound: How Gen Z Is Travelling Back in Time
Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam
A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity.
Reviving The Past: How Hỏa Lò Prison Relic Redefined Heritage Tourism For The Digital Age
The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s Music Videos: A New Wave of Tourism Promotion
High-quality music videos can enhance cultural pride and boost tourism. Hoa Minzy’s “Bac Bling,” showcasing Bac Ninh’s heritage, achieved 100 million views quickly, promoting local tourism. Initiatives like free tours and collaborative promotions highlight Vietnam’s natural beauty and culture, resulting in a significant increase in visitors and tourism revenue in Bac Ninh.
Australian Hospitality Alumni Network Vietnam 