The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
Category Archives: Tourism Promotion
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s Music Videos: A New Wave of Tourism Promotion
High-quality music videos can enhance cultural pride and boost tourism. Hoa Minzy’s “Bac Bling,” showcasing Bac Ninh’s heritage, achieved 100 million views quickly, promoting local tourism. Initiatives like free tours and collaborative promotions highlight Vietnam’s natural beauty and culture, resulting in a significant increase in visitors and tourism revenue in Bac Ninh.
Australian Hospitality Alumni Network Vietnam 