Thanks to the efforts of local communities and more structured investment flows, tourism is emerging as a new growth engine for remote and mountainous areas, where indigenous culture and authentic experiences have become the region’s defining assets. Investment revitalises mountain tourism After a subdued period in 2024 due to natural disasters, tourism in many uplandContinue reading “Sustainable Tourism Growth in Northern Vietnam’s Highlands”
Category Archives: Tourism Promotion
Explore Cát Bà Island: Southeast Asia’s Adventure Gem
National Geographic has named Vietnam’s Cát Bà Island one of the best islands in Southeast Asia, describing it as an ideal destination for adventure travelers. Part of the Cát Bà Archipelago in the northern port city of Hai Phong, the area consists of 367 islands, with Cát Bà being the largest. Located adjacent to UNESCO WorldContinue reading “Explore Cát Bà Island: Southeast Asia’s Adventure Gem”
Discover Lai Chau: Vietnam’s Hidden Gem Through Hanoi’s Tourism Initiatives
Hanoi is enhancing tourism collaboration with Lai Chau Province to attract international visitors to Vietnam’s northwestern region. A recent famtrip highlighted Lai Chau’s natural beauty and cultural heritage through visits to key attractions. The initiative aims to develop diverse tour products, boosting tourism revenue and showcasing the province’s unique landscapes and ethnic diversity.
Vietnam’s Thống Nhất Express Named Among World’s Most Impressive Train Journeys
Vietnam’s Thống Nhất Express, recognized as one of the world’s top 24 train journeys, spans 1,700 kilometers from Hanoi to Ho Chi Minh City. It showcases Vietnam’s diverse landscapes and rich heritage while promoting sustainable travel. This historic route offers immersive experiences, connecting cities and stories in an environmentally friendly way.
Hanoi and Vietnam Airlines Join Forces to Elevate Global Tourism Reach
Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.
Da Nang Joins Emirates’ Global Network
On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.
Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025
Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.
Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth
On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.
Vietnam, Rewound: How Gen Z Is Travelling Back in Time
Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam
A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity.
Australian Hospitality Alumni Network Vietnam 