Vietnamese cuisine ranked 16th in the world, ahead of Thailand, Malaysia and Singapore

Vietnam has climbed to 16th on TasteAtlas’ 2025 list of the world’s top cuisines, outperforming Thailand, Malaysia, and Singapore. It ranks second in Southeast Asia, after Indonesia. The inclusion of bún bò Nam Bộ and phở bò in the top 100 dishes reflects its growing global culinary recognition. Vietnam has been ranked 16th on TasteAtlas’ list ofContinue reading “Vietnamese cuisine ranked 16th in the world, ahead of Thailand, Malaysia and Singapore”

Vietnam emerges as favorite destination for Korean, Singaporean and Malaysian families: Agoda

Vietnam is increasingly popular among international families, especially from South Korea, Singapore, and Malaysia, with Agoda reporting a 30% rise in search interest for family travel compared to last year. Indian family interest surged 186%, reflecting Vietnam’s appeal due to its cultural richness and family-friendly attractions. Nearly 19.2 million international visitors arrived in 2025. BasedContinue reading “Vietnam emerges as favorite destination for Korean, Singaporean and Malaysian families: Agoda”

Vietnam’s int’l tourist arrivals hit record 19.15 million in 11 months

Vietnam achieved a record 19.15 million international visitors in the first 11 months of 2025, exceeding pre-pandemic levels. Key drivers included relaxed visa policies and significant events. Asia was the primary source, with China as the largest contributor. Experts emphasize the need to enhance visitor quality for sustainable tourism growth. Vietnam welcomed a record 19.15 millionContinue reading “Vietnam’s int’l tourist arrivals hit record 19.15 million in 11 months”

Phu Quoc Island most searched Vietnamese destination for New Year

Phu Quoc has become the most sought-after local destination for the New Year holiday, with a year-on-year search increase of 86%. It attracted nearly 7.6 million visitors in 2025. Da Lat and Ho Chi Minh City follow in popularity. The island’s peak season from October to May enhances its appeal. Phu Quoc has emerged asContinue reading “Phu Quoc Island most searched Vietnamese destination for New Year”

Asia’s ‘most beautiful island’ receives 7.6 million tourists in 11 months, exceeding 2025 target

In the first eleven months of 2025, Phu Quoc Island attracted nearly 7.6 million visitors, a 35% increase from the previous year, exceeding its tourism goal. November alone saw 510,000 tourists. However, power outages began in late November due to damage to a submarine cable, potentially affecting repairs for a month. Phu Quoc Island welcomedContinue reading “Asia’s ‘most beautiful island’ receives 7.6 million tourists in 11 months, exceeding 2025 target”

Vietnam emerges as Asia’s fastest-growing tourism hotspot

Vietnam’s tourism sector is rapidly growing, fueled by increased domestic travel and international arrivals, with 17.6 million foreign visitors in 2024, positioning the country as one of Asia’s fastest-growing destinations, according to a new report by Savills Hotels and international law firm Watson Farley & Williams. The hotel market reflects this growth with over 192,000 midscale-to-luxury roomsContinue reading “Vietnam emerges as Asia’s fastest-growing tourism hotspot”

Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025

Hanoi welcomed an unprecedented 30.94 million visitors in the first 11 months of 2025, marking a 22.1% increase year-on-year and the highest figure ever recorded for the capital. Tourism revenue during the period also surged 20.7% to reach VND120.6 trillion (US$4.57 billion). According to the municipal Department of Tourism, November alone saw 2.5 million visitors, a 14.7% rise compared to the same month inContinue reading “Hanoi Hits Record Tourism Milestone with Over 30 Million Visitors in 2025”

Ho Chi Minh City – An attractive destination on Michelin’s culinary map

As part of efforts to implement Ho Chi Minh City’s Tourism Development Strategy to 2030, the municipal Department of Tourism has partnered with businesses to embed culinary experiences into tourism products. As a result, the city is steadily strengthening its presence on Michelin’s global culinary map, affirming its position as an emerging international gastronomic hub.Continue reading “Ho Chi Minh City – An attractive destination on Michelin’s culinary map”

Hue’s Cultural Branding Journey in the European Tourism Market

Vietnam’s ancient capital, Hue, is enhancing its tourism presence in Europe through cultural showcases, promotional programs, and international collaborations. Recent campaigns have attracted increased interest from Polish, German, and Czech travelers, emphasizing Hue’s unique heritage and culinary offerings. These efforts aim to establish Hue as a prominent cultural destination on the global travel map.

Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map

The Mien Doi terraced fields in Phu Tho Province are undergoing development to enhance tourism and preserve local culture. The recent Mien Doi Terraced Field Festival celebrated Muong heritage while promoting eco-tourism. Emphasis on sustainable practices and community-based tourism aims to economically benefit the local residents and elevate the region’s attractiveness. The Mien Doi terracedContinue reading “Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map”