In 2025, Vietnam marks a momentous milestone—the 80th anniversary of its National Day. With a four-day holiday weekend set for the occasion, the nation is not only preparing for a historic celebration but also gearing up for an unprecedented boom in domestic travel. This year, all roads lead to one destination: the capital city of Hanoi, which has become the magnetic heart of the festivities.
Category Archives: Tourism
Ho Chi Minh City tourism and the key challenges following Administrative Merger
On July 18, during the “Tourism Business Dialogue with HCMC Authorities” organised by the HCMC Investment and Trade Promotion Centre (ITPC), tourism and hospitality businesses raised concerns about administrative procedures and regulatory difficulties following the city’s recent administrative boundary merger. Legal Uncertainty and Lack of Regional Planning Businesses called on authorities to provide guidance onContinue reading “Ho Chi Minh City tourism and the key challenges following Administrative Merger”
Vietnam’s Thống Nhất Express Named Among World’s Most Impressive Train Journeys
Vietnam’s Thống Nhất Express, recognized as one of the world’s top 24 train journeys, spans 1,700 kilometers from Hanoi to Ho Chi Minh City. It showcases Vietnam’s diverse landscapes and rich heritage while promoting sustainable travel. This historic route offers immersive experiences, connecting cities and stories in an environmentally friendly way.
Hanoi and Vietnam Airlines Join Forces to Elevate Global Tourism Reach
Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.
Saigontourist Group Showcases Cultural Flavors in Osaka, Japan
Vietnam’s first international Culinary Culture Festival in Osaka on June 14-15 showcased over 50 traditional dishes, attracting thousands of visitors. Organized by Saigontourist Group, the event included cultural performances, cooking workshops, and a tourism promotion conference aimed at enhancing Vietnam-Japan connections. The festival highlights Vietnam’s culinary diplomacy and global presence.
Da Nang Joins Emirates’ Global Network
On June 2, 2025, Da Nang became the third Vietnamese city in Emirates Airlines’ network, launching route EK370 from Dubai via Bangkok. The service operates four times weekly, enhancing international connectivity and promoting tourism and trade. This collaboration, over two years in the making, aims to boost economic growth in the region.
Cát Bà Island: Vietnam’s Hospitality Gem Making Waves in 2025
Cát Bà Island has gained recognition as one of Vietnam’s top 10 hospitable destinations, offering genuine warmth and personal connections that set it apart in tourism. Its community-oriented accommodations foster deep interactions, while thoughtful developments prioritize balance over scale. This reflects a shift towards authentic, culturally rooted tourism in Vietnam.
Khánh Hòa Deepens Ties with Australia to Boost Tourism and Economic Growth
On May 21, 2025, Khánh Hòa Province held a tourism conference in Melbourne, aiming to attract Australian visitors. With over 100 attendees, the event emphasized Khánh Hòa’s attractions and sustainable tourism goals. A memorandum of understanding was signed to promote collaboration, enhance air connectivity, and strengthen economic ties, boosting the local tourism sector.
Night Markets as Vietnam’s New Cultural Stages
Vietnam’s night markets, traditionally known for food and souvenirs, are transforming into dynamic cultural hubs. They now offer immersive experiences, blending art, tradition, and community interaction. Activities like performances, workshops, and storytelling enhance their appeal, making them vibrant reflections of local culture and history, where the past and present beautifully coexist.
Vietnam, Rewound: How Gen Z Is Travelling Back in Time
Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Australian Hospitality Alumni Network Vietnam 