Across Vietnam, a new kind of tourism is emerging. It’s not driven by the search for the newest or flashiest, but by something more emotional: a longing for the past. From retro cafés in Đà Lạt to memory-themed exhibitions that blend old photos, handwritten letters, and vintage soundtracks, nostalgia is no longer just a feeling. It’s a cultural lens, a design language, and for many young people, a reason to travel.
Category Archives: Tourism
Soft Power in a Street Snack: How Vietnam’s Food Content Is Winning Global Hearts
Vietnamese food has gained global recognition through social media platforms, transforming from local fare to a powerful cultural ambassador. Vivid visuals and relatable experiences evoke strong emotions, enticing viewers to connect with Vietnam. While fostering curiosity, this trend also presents challenges, such as overtourism and the risk of diluting regional authenticity.
Unfiltered and Unforgettable: How Foreign Creators Are Becoming Unofficial Ambassadors for Vietnam
A video of a foreign traveler wandering through a bustling street food alley in Hanoi racks up millions of views. There’s no flashy production, no sponsor, just curiosity and a camera. In today’s digital landscape, some of Vietnam’s most compelling tourism promotion isn’t coming from official campaigns, but from everyday content creators capturing the country through a lens of personal experience. With each genuine reaction and unfiltered clip, these creators are helping the world rediscover Vietnam not through slogans, but through sincerity.
Reviving The Past: How Hỏa Lò Prison Relic Redefined Heritage Tourism For The Digital Age
The Hỏa Lò Prison Relic in Hanoi has transformed heritage tourism through innovative digital storytelling and immersive experiences, effectively engaging younger audiences. By balancing historical integrity with modern communication, it revives interest in Vietnam’s history, demonstrating that adapting heritage sites for contemporary engagement can enhance their cultural relevance and attract more visitors.
Provincial Mergers: A Mixed Bag of Concerns and Opportunities for Vietnam’s Tourism
The government proposes to reduce provinces from 63 to 34, sparking mixed emotions in tourism. Concerns about losing significant place names affecting brand recognition and local identity are prevalent. However, industry experts argue that familiar landmarks will endure, emphasizing effective promotion and communication to maintain tourist interest amid administrative changes.
Scene by Scene: How Cinema Is Shaping Vietnam’s Travel Image
Vietnamese cinema is significantly enhancing tourism by showcasing the country’s landscapes and cultural heritage through films like Mắt Biếc and Chuyện của Pao. International productions, such as Kong: Skull Island, further elevate this impact. The resulting interest in film locations fosters economic growth and deepens cultural connections, enriching both local and global audiences.
Vietnam’s Music Videos: A New Wave of Tourism Promotion
High-quality music videos can enhance cultural pride and boost tourism. Hoa Minzy’s “Bac Bling,” showcasing Bac Ninh’s heritage, achieved 100 million views quickly, promoting local tourism. Initiatives like free tours and collaborative promotions highlight Vietnam’s natural beauty and culture, resulting in a significant increase in visitors and tourism revenue in Bac Ninh.
Discover Moc Chau: Community-Based Tourism Initiatives
Instead of pursuing mass tourism, Moc Chau (Son La) is focusing on community-based tourism as a long-term strategy. This approach harmonizes economic growth with the preservation of cultural identity and environmental protection, creating sustainable appeal for this beautiful highland region. Guided by the principle of “connecting, supporting, and jointly promoting sustainable community-based tourism development,” householdsContinue reading “Discover Moc Chau: Community-Based Tourism Initiatives”
Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism
The blooming plum blossoms have significantly increased the number of visitors to Moc Chau, generating 1.2 billion VND in revenue for local service providers. However, Moc Chau’s profit margin could further expand if orchard owners develop additional activities for visitors during the plum blossom season, instead of just having them come, take photos, and leave.Continue reading “Explore Moc Chau (Son La): The Magic of Plum Blossom Tourism”
Top Destinations for Tet Holiday 2025: Cold Weather Tours and Road Trips in Demand Road
Travel companies in Ho Chi Minh City are busy serving the increasing travel needs of people and tourists during Tet. Ms. Tran Thi Bao Thu, Marketing and Communication Director of Vietluxtour, said that the demand for travel during the Lunar New Year 2025 is on the rise, especially in big cities like Ho Chi MinhContinue reading “Top Destinations for Tet Holiday 2025: Cold Weather Tours and Road Trips in Demand Road”
Australian Hospitality Alumni Network Vietnam 