Vietnam is attracting high-net-worth individuals, enhancing its premium tourism and hospitality sectors. Driven by demand for luxury living, healthcare, and experiences, it positions itself as an investment hub. With a focus on sophisticated hospitality, including high-end retirement communities and medical tourism, strategic areas like Đà Nẵng and Phú Quốc are highlighted for development.
Category Archives: Tourism and Hospitality
Ho Chi Minh City Explores Regulated Short-Term Rentals Amid Rising Demand
As of June 17, 2025, Ho Chi Minh City is contemplating policy changes to allow regulated short-term apartment rentals, addressing rising visitor demand. The framework aims to replace the existing ban with a system ensuring safety and tax compliance. Stakeholders advocate adopting international practices, potentially enhancing local tourism and economic participation by 2027.
Australia–Vietnam Digital Tech Hub Set to Boost Smart Tourism
The Australia–Vietnam Strategic Technologies Centre, established by the University of Technology Sydney, Vietnam’s Posts and Telecommunications Institute, and Nokia, aims to enhance research in 5G, 6G, and cybersecurity. It focuses on improving Vietnam’s hospitality and tourism sectors by upgrading digital services and infrastructure, while also providing training for professionals in the industry.
Vietnam Welcomes Over 9.2 Million International Visitors in First Five Months of 2025
Vietnam’s tourism industry is thriving in 2025, with over 9.2 million international arrivals in the first five months, a 21.3% increase from 2024. May achieved a record 1.53 million visitors. Factors driving growth include improved visa policies and cultural events, positioning Vietnam as a leading Southeast Asian destination.
The Brand Promise and Senna Wellness Retreat Announce Partnership to Celebrate Global Wellness Day 2025
The Brand Promise, a Vietnamese branding firm, has partnered with Senna Wellness Retreat to promote wellness on Global Wellness Day 2025. This collaboration aims to create meaningful, mindful experiences through healing therapies and community initiatives, aligning with the shared commitment to holistic well-being and sustainable living in Vietnam’s wellness movement.
InterContinental Debuts Luxury Resort in Halong Bay
BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.
VNAT And Mastercard Deepen Collaboration To Boost Data-Driven Tourism Promotion
On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.
Phuc Long Enters Hospitality: From Tea House to Luxury Hotel
Phuc Long has inaugurated its luxury hotel chain, Phuc Long Hospitality, marking its entrance into the hospitality sector. The brand blends its renowned tea and coffee culture with modern Vietnamese design and premium services. This move reflects the trend of local brands enhancing experiential travel in Vietnam, integrating lifestyle and hospitality seamlessly.
The 8th Hospitality Vietnam Conference in April: Transforming Vietnam’s Hospitality Landscape
The 8th Hospitality Vietnam Conference (HVC2025) is set for April 15-16 in Ho Chi Minh City, attracting over 500 guests and 80 speakers. It focuses on hospitality trends, emphasizing innovation, sustainability, and investment. The event features three summits on hotel investment, design, and revenue, promoting industry knowledge and cooperation in Asia.
Ho Chi Minh City’s Metro Line 1 in the Top 100 Greatest Places of 2025 by Time Magazine
In a proud moment for Vietnam, TIME Magazine has named Ho Chi Minh City’s Metro Line 1 as one of the World’s 100 Greatest Places to Visit in 2025—the only Vietnamese destination to make the prestigious list. This marks the seventh year that TIME has published its list of ideal destinations, evaluated based on criteriaContinue reading “Ho Chi Minh City’s Metro Line 1 in the Top 100 Greatest Places of 2025 by Time Magazine”
Australian Hospitality Alumni Network Vietnam 