A new Vietnam Report indicates a strong rebound in the country’s tourism, predicting over 18 million international visitors by 2025. Domestic travel is surging, with 125 million trips boosting revenue. Generational trends show changing spending habits, with Gen Y and Gen Z influencing travel preferences significantly, supporting a robust tourism recovery.
Category Archives: Tourism and Hospitality
Medical tourism – a new driver of growth and healthcare quality in Vietnam
Vietnam is rapidly emerging as a key player in global medical tourism, driven by its high-quality healthcare services and competitive costs. With a projected market value of nearly US$4 billion by 2033, strategic national planning aims to capitalize on this potential, enhancing revenue, expertise, and overall healthcare standards while attracting international patients.
VIETNAM AIRLINES IS CRAFTING EMOTION IN THE SKY
Vietnam Airlines will introduce its first signature fragrance, named Nha (LotuScent), in November 2025, enhancing the passenger experience from check-in to cabin. Developed with elements of Vietnamese culture, the scent aims to evoke emotion and identity, positioning Vietnam Airlines competitively in the evolving aviation landscape focused on sensory experiences.
Mui Ne Beach Named Southeast Asia’s Top Watersports Destination
Mui Ne Beach in Lam Dong Province is recognized as a top watersports destination by National Geographic Traveler, praised for its strong winds and scenic landscapes. The area, known as Vietnam’s “resort capital,” aims to attract 9 million visitors by 2025, positioning itself as a significant tourism hub in Southeast Asia.
Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map
The Mien Doi terraced fields in Phu Tho Province are undergoing development to enhance tourism and preserve local culture. The recent Mien Doi Terraced Field Festival celebrated Muong heritage while promoting eco-tourism. Emphasis on sustainable practices and community-based tourism aims to economically benefit the local residents and elevate the region’s attractiveness. The Mien Doi terracedContinue reading “Phu Tho works to turn Mien Doi terraced fields into highlight on Vietnam’s tourism map”
Sustainable Tourism Growth in Northern Vietnam’s Highlands
Thanks to the efforts of local communities and more structured investment flows, tourism is emerging as a new growth engine for remote and mountainous areas, where indigenous culture and authentic experiences have become the region’s defining assets. Investment revitalises mountain tourism After a subdued period in 2024 due to natural disasters, tourism in many uplandContinue reading “Sustainable Tourism Growth in Northern Vietnam’s Highlands”
Hoi An Welcomes Over 17 Million Visitors in 13 Years
Hoi An Ancient Town has attracted 17.4 million ticketed visitors since 2012, showcasing its global allure. The city has a conservation plan emphasizing preservation while promoting tourism. Ongoing investments in restoration and cultural heritage have garnered accolades, although urbanization poses challenges. A unified management approach is crucial for maintaining authenticity and integrity.
Phu Quoc Named One of the World’s Top Trending Destinations for 2026
Phu Quoc, a tropical island in Vietnam, has gained international attention, ranking second in Skyscanner’s Trending Destinations 2026 report with a 184% increase in flight searches. Enhanced infrastructure, 30-day visa-free entry, and diverse attractions position it as a rising star in Southeast Asia’s tourism, attracting over 1.2 million visitors in 2025.
Tuyen Quang: The Rise of Vietnam’s Green Tourism
Tuyen Quang is emerging as a leading destination for green tourism, integrating economic growth with cultural preservation and environmental protection. Blessed with majestic landscapes, diverse ecosystems, and the cultural heritage of 22 ethnic groups, the province aims to position itself as a friendly, safe, and sustainable destination in Vietnam’s northern midlands and mountainous region. The province hasContinue reading “Tuyen Quang: The Rise of Vietnam’s Green Tourism”
Discover Lai Chau: Vietnam’s Hidden Gem Through Hanoi’s Tourism Initiatives
Hanoi is enhancing tourism collaboration with Lai Chau Province to attract international visitors to Vietnam’s northwestern region. A recent famtrip highlighted Lai Chau’s natural beauty and cultural heritage through visits to key attractions. The initiative aims to develop diverse tour products, boosting tourism revenue and showcasing the province’s unique landscapes and ethnic diversity.
Australian Hospitality Alumni Network Vietnam 