The Brand Promise, a Vietnamese branding firm, has partnered with Senna Wellness Retreat to promote wellness on Global Wellness Day 2025. This collaboration aims to create meaningful, mindful experiences through healing therapies and community initiatives, aligning with the shared commitment to holistic well-being and sustainable living in Vietnam’s wellness movement.
Category Archives: Industry News
InterContinental Debuts Luxury Resort in Halong Bay
BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.
VNAT And Mastercard Deepen Collaboration To Boost Data-Driven Tourism Promotion
On May 27, 2025, Vietnam National Authority of Tourism (VNAT) collaborated with Mastercard to enhance tourism strategies. They reviewed international tourism trends and emphasized data’s role in destination competitiveness. Both parties agreed to expand research, improve marketing efforts, and support Vietnam’s goal of attracting 22-23 million international visitors through digital transformation.
Phuc Long Enters Hospitality: From Tea House to Luxury Hotel
Phuc Long has inaugurated its luxury hotel chain, Phuc Long Hospitality, marking its entrance into the hospitality sector. The brand blends its renowned tea and coffee culture with modern Vietnamese design and premium services. This move reflects the trend of local brands enhancing experiential travel in Vietnam, integrating lifestyle and hospitality seamlessly.
Ho Chi Minh City’s Metro Line 1 in the Top 100 Greatest Places of 2025 by Time Magazine
In a proud moment for Vietnam, TIME Magazine has named Ho Chi Minh City’s Metro Line 1 as one of the World’s 100 Greatest Places to Visit in 2025—the only Vietnamese destination to make the prestigious list. This marks the seventh year that TIME has published its list of ideal destinations, evaluated based on criteriaContinue reading “Ho Chi Minh City’s Metro Line 1 in the Top 100 Greatest Places of 2025 by Time Magazine”
Club Med Brings Zico 10 Camp to Asia Next Summer
Club Med, the global leader in premium all-inclusive holiday experiences, is thrilled to announce an exclusive collaboration with a legendary soccer icon, Arthur Antunes Coimbra, better known as Zico. The coveted Zico 10 Camp will kick-off at Club Med Kiroro Grand in Summer 2025.
Experience The Best of Snow with Club Med’s Premium All-Inclusive Mountain Escapes
With 70 years of expertise in curating mountain holidays since 1967, Club Med offers travellers the opportunity to indulge in snow-covered getaways effortlessly. From world-class slopes to après-ski indulgence, Club Med’s premium all-inclusive winter holidays are thoughtfully designed to deliver effortless perfection. With stunning resorts spanning Asia-Pacific, Europe, and the Americas, every moment—whether on the slopes or by the fire—is crafted to inspire adventure, connection, and pure joy.
The Brand Promise celebrates the first anniversary at the “Gallery of Love”, Spring 2025
Embracing the interwoven theme of love and appreciation this Valentine’s Day, Saigon-based boutique branding firm The Brand Promise celebrated their first anniversary with the signature Partners’ Briefing Series for Spring 2025 at Réhahn Gallery. More than a tribute to a year of breakthroughs and the introduction of new partnerships, the event marked an expansion of their portfolio in both global and local partnerships, fostering more impactful ventures within a network of authentic branding and strategic collaboration.
HOTLIST 2024 Successfully Concludes Its Official Event Series
After six months of preparation, HOTLIST 2024, one of Vietnam’s most prestigious events in the tourism industry, concluded with resounding success at Hotel Nikko Saigon on December 18th.
Discover Three Vietnamese Villages Recognized as World’s Best Tourism Villages
Launched in 2021, The UNWTO’s Best Tourism Villages Award recognizes rural villages for their natural beauty, cultural heritage, and sustainable tourism practices. Annually, hundreds of villages worldwide compete for this prestigious award. And Vietnam has secured a remarkable feat having three of villages included in this prestigious list: Thai Hai (2022), Tan Hoa (2023), andContinue reading “Discover Three Vietnamese Villages Recognized as World’s Best Tourism Villages”
Australian Hospitality Alumni Network Vietnam 