Hue’s Cultural Branding Journey in the European Tourism Market

Vietnam’s ancient capital, Hue, is enhancing its tourism presence in Europe through cultural showcases, promotional programs, and international collaborations. Recent campaigns have attracted increased interest from Polish, German, and Czech travelers, emphasizing Hue’s unique heritage and culinary offerings. These efforts aim to establish Hue as a prominent cultural destination on the global travel map.

Old Vietnamese Steam Locomotives Back on Rails

The Revolution Express, a steam-powered tourist train, is set to start operating between Da Nang and Hue in late 2024 or early 2025. This exciting project is a collaboration between Indochina Rail Tourist Service and Wafaifo Optimisers. Retaining the charm of Vietnam’s 1960s steam locomotives, the train promises a unique travel experience through Central Vietnam’s heritage region.

Hue – Vietnam’s beloved former capital city

Huế is a city chock-full of stories. The Kings of the Nguyễn Dynasty built their feudal capital along Huế’s fertile riverbanks and atop its forested hills, but their imperial legacy is just one of many reasons to visit. Huế’s refined cuisine is the stuff of legend, and its leafy streets are lined with mossy pagodas, art déco mansions, and eye-popping markets. Through the whole scene flows the Perfume River, setting a languid pace the rest of the city is happy to follow.