A delegation of travel firms from the central coastal city of Da Nang made its debut at the Asia-Pacific Incentives & Meetings Event (AIME 2025), the leading MICE tourism fair in the region, in Melbourne Australia, from 10 to 12 February. AIME is the largest and oldest MICE fair in the Asia-Pacific region, certified byContinue reading “Da Nang Shines at AIME 2025: Expanding MICE Tourism”
Category Archives: MICE
How Vietnam Promotes MICE for High-Value Tourism Growth
MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) is a growing global trend, attracting high-spending visitors. In Vietnam, MICE tourism is still relatively new and requires comprehensive investment in services, accommodations, and skilled labour to fully tap its potential. MICE tourism combines traditional tourism with organized business events, creating opportunities for new investments and cooperation. ThisContinue reading “How Vietnam Promotes MICE for High-Value Tourism Growth”
Da Nang looks toward broader international exchanges
On June 14, 2024, Da Nang’s Centre for International Cooperation and Foreign Affairs Services signed MoUs with partners from Republic of Korea, Singapore, and Japanese Chamber of Commerce and Industry. The city aims to expand global activities, strengthen relationships, and promote investment and tourism.
Australian Hospitality Alumni Network Vietnam 