Hanoi’s partnership with Vietnam Airlines aims to enhance tourism through improved destination marketing and air connectivity. The agreement focuses on promoting Hanoi’s cultural attractions globally, especially in key markets like Japan, Korea, France, and Australia. Collaborative efforts will include research, events, and sustainable tourism initiatives to boost visitor engagement and growth.
Author Archives: Australian Hospitality Alumni Network Vietnam (AHA Vietnam)
Club Med achieves record-breaking performance in 2024 and sets sights on 2025 with exciting developments
Club Med reported a successful 2024, achieving a €2.09 billion business volume, an increase of 7% from 2023. The brand is set to celebrate its 75th anniversary in 2025, focusing on upscale all-inclusive experiences and sustainability. Key growth was noted in ski vacations and premium resorts, particularly in Asia.
Vietnam’s Premium Tourism Sector Poised to Benefit from High-Net-Worth Investment Interest
Vietnam is attracting high-net-worth individuals, enhancing its premium tourism and hospitality sectors. Driven by demand for luxury living, healthcare, and experiences, it positions itself as an investment hub. With a focus on sophisticated hospitality, including high-end retirement communities and medical tourism, strategic areas like Đà Nẵng and Phú Quốc are highlighted for development.
Ho Chi Minh City Explores Regulated Short-Term Rentals Amid Rising Demand
As of June 17, 2025, Ho Chi Minh City is contemplating policy changes to allow regulated short-term apartment rentals, addressing rising visitor demand. The framework aims to replace the existing ban with a system ensuring safety and tax compliance. Stakeholders advocate adopting international practices, potentially enhancing local tourism and economic participation by 2027.
Australia–Vietnam Digital Tech Hub Set to Boost Smart Tourism
The Australia–Vietnam Strategic Technologies Centre, established by the University of Technology Sydney, Vietnam’s Posts and Telecommunications Institute, and Nokia, aims to enhance research in 5G, 6G, and cybersecurity. It focuses on improving Vietnam’s hospitality and tourism sectors by upgrading digital services and infrastructure, while also providing training for professionals in the industry.
Saigontourist Group Showcases Cultural Flavors in Osaka, Japan
Vietnam’s first international Culinary Culture Festival in Osaka on June 14-15 showcased over 50 traditional dishes, attracting thousands of visitors. Organized by Saigontourist Group, the event included cultural performances, cooking workshops, and a tourism promotion conference aimed at enhancing Vietnam-Japan connections. The festival highlights Vietnam’s culinary diplomacy and global presence.
Vietnam Welcomes Over 9.2 Million International Visitors in First Five Months of 2025
Vietnam’s tourism industry is thriving in 2025, with over 9.2 million international arrivals in the first five months, a 21.3% increase from 2024. May achieved a record 1.53 million visitors. Factors driving growth include improved visa policies and cultural events, positioning Vietnam as a leading Southeast Asian destination.
The Brand Promise and Senna Wellness Retreat Announce Partnership to Celebrate Global Wellness Day 2025
The Brand Promise, a Vietnamese branding firm, has partnered with Senna Wellness Retreat to promote wellness on Global Wellness Day 2025. This collaboration aims to create meaningful, mindful experiences through healing therapies and community initiatives, aligning with the shared commitment to holistic well-being and sustainable living in Vietnam’s wellness movement.
Six Senses Côn Đảo Celebrates Milestone: 30,000 Baby Turtles Released into the Sea
In June 2025, Six Senses Côn Đảo celebrated the release of over 30,000 baby sea turtles, highlighting its commitment to marine conservation. Partnering with Côn Đảo National Park, the resort features a turtle incubation center and educates guests, promoting sustainable luxury while enhancing awareness of Vietnam’s natural heritage and biodiversity.
InterContinental Debuts Luxury Resort in Halong Bay
BIM Land has launched the InterContinental Halong Bay Resort, the brand’s first beachfront property in Northern Vietnam, enhancing local tourism experience. Situated in Halong Marina, it offers 175 rooms, luxury villas, and upscale amenities. The resort aims to position the region as a high-end tourism destination, integrating sustainable development.
Australian Hospitality Alumni Network Vietnam 