Vietnam rises as key market for Australian capital: official

The Vietnam-Australia Comprehensive Strategic Partnership focuses on economic, trade, and business links, achieving stable bilateral trade of US$14 billion in 2025. Investments are growing across various sectors, with Australian firms attracted by Vietnam’s market potential. Tourism is also thriving, making Vietnam a top destination for Australian travelers, praised for its culture and experiences.

Economic, trade, and business connectivity have become central pillars of the Vietnam–Australia Comprehensive Strategic Partnership, driving sustained bilateral growth, according to Tran Thi Thanh My, head of the Vietnam Trade Office in Australia.

Tran Thi Thanh My, Head of the Vietnam Trade Office in Australia. | Photo: VNA.

Two-way trade remained stable at US$14 billion in 2025, maintaining the level recorded in 2024. Vietnam’s exports to Australia reached over US$6.8 billion, up 5.6%, while imports totaled nearly US$7.2 billion, down 5.3%. In the first two months of 2026, bilateral trade rose sharply by 14.7% year on year to US$2.4 billion, with exports increasing 11% and imports 18.2%.

Investment ties have also deepened, with businesses from both countries actively exploring opportunities across sectors such as technology, telecommunications, healthcare, and information technology. As of December 2025, Australian investment in Vietnam reached US$1.9 billion across 712 projects, while Vietnamese firms maintained more than 90 projects in Australia valued at US$551 million, primarily in agriculture, real estate, and mining.

Despite global economic uncertainties, both sides continue to see strong potential for trade expansion. Vietnam’s key export categories include electronics, machinery, textiles, footwear, and agro-forestry-fishery products, while construction materials are expected to gain traction as Australia advances major infrastructure projects.

Meanwhile, Australian exports, particularly energy products such as coal and liquefied natural gas, along with mineral ores, are projected to remain in high demand. Vietnamese consumers are also showing growing interest in Australian healthcare products and premium food.

Bilateral cooperation is supported by multiple trade frameworks, including AANZFTA, RCEP, CPTPP, and the Enhanced Economic Engagement Strategy (EEES), alongside ministerial dialogue mechanisms on trade, energy, and minerals.

Business connectivity between the two countries has evolved beyond traditional import–export activities toward deeper value chain integration. This shift is supported by business associations, government agencies, and the Vietnamese business community in Australia, which plays a key role in bridging market access and cultural understanding.

Australian investors continue to show strong interest in Vietnam, attracted by its large and fast-growing market, young population, expanding middle class, and improving business environment. Strategic initiatives such as the development of international financial centers in Ho Chi Minh City and Da Nang, along with ambitions for sustained high economic growth, are expected to further boost capital inflows.

In parallel, Australia’s positioning as a renewable energy leader is driving interest in Vietnam’s energy transition and green economy. Australian firms are also expanding into digital sectors such as electronic payments, digital banking, and online education, while sustainable agriculture remains a key investment focus.

Recent engagement activities further highlight growing momentum. On March 19, a Vietnam-Australia trade and investment forum brought together 28 leading Australian companies and numerous Vietnamese enterprises. Upcoming initiatives include Vietnam’s participation in Foodservice Australia 2026 in Sydney and the “Meet Australia” event in Ho Chi Minh City, expected to attract up to 200 Australian businesses.

From a tourism perspective, Vietnam is increasingly recognized as a leading destination in Southeast Asia. Australian travel agents report rising demand driven by competitive pricing, diverse experiences, and cultural richness, from coastal destinations such as Nha Trang, Phu Quoc, and Mui Ne to heritage sites across the country.

Industry experts note that Vietnam is now among the fastest-growing destinations for Australian travelers in the region, supported by expanded direct air connections and favorable visa policies.

Travel consultant Caterina Attard described Vietnam as a “hidden gem,” highlighting its immersive cultural experiences and strong tourism potential. Travelers returning from Vietnam continue to give highly positive feedback, particularly on its cuisine, heritage, and overall travel experience.

Published by Australian Hospitality Alumni Network Vietnam (AHA Vietnam)

The Official Platform for Australian Hospitality & Tourism Alumni and Professionals in Vietnam.

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