The 2026 Traveller Review Awards by Booking.com commend Vietnam’s hospitality sector, showcasing diverse accommodation options. Hoi An is named the most welcoming destination, highlighting Vietnam’s rich tourism landscape. The awards recognize over 1.8 million partners globally for their outstanding service, emphasizing authentic guest reviews as vital to traveler experiences.
According to Booking.com, the recognition highlights Vietnam’s thriving hospitality sector and its continued commitment to delivering memorable guest experiences.
This year’s awards also reflect the diverse accommodation preferences of travelers visiting the country. Hotels remain the most popular choice, with 5,361 award recipients, followed by apartments (2,478), homestays (1,651), aparthotels (645), and villas (516).
Powered by more than 370 million verified traveler reviews worldwide, the 14th edition of the Traveller Review Awards celebrates Booking.com partners who consistently deliver outstanding hospitality and service across the globe.
In 2026, a total of 1.81 million partners across 221 countries and territories were recognized – a five-percent increase from the previous year. The awards honored 1,817,848 accommodation providers, 1,977 car rental companies, and 137 airport transfer suppliers.
Italy continues to lead the global rankings for the ninth consecutive year with 214,666 award-winning partners, followed by France with 170,596 and Spain with 152,292.
To qualify for the award, accommodation partners must maintain an average review score of 8.0 out of 10 or higher based on at least three guest reviews, recorded by 11:59 p.m. (CET) on November 30, 2025.
Booking.com noted that reviews are never edited or adjusted, allowing travelers to rely on them as authentic reflections of real guest experiences across accommodation and ground transportation services on the platform.
Most welcoming destinations
The 2026 Traveller Review Awards also recognized the most welcoming destinations in Vietnam and worldwide.
In Vietnam, the heritage town of Hoi An in central Vietnam ranked as the country’s most welcoming destination for 2026. The list also includes Mai Chau, Phu Quy Island, Ninh Binh, Ha Giang, Con Dao, Phong Nha, Da Lat, Phu Quoc, and Cao Bang.
According to Booking.com, these destinations represent the diversity of Vietnam’s tourism landscape – from historic towns and tranquil mountain retreats to sun-drenched coastal islands – all united by a shared culture of heartfelt hospitality.
“This year’s list highlights a vibrant tapestry of destinations across Vietnam,” the platform noted.
“A destination is defined as much by the warmth of its people as by its landscapes and heritage,” said Branavan Aruljothi, Booking.com’s country head in Vietnam.
“Whether it is a host in Hoi An preserving architectural heritage or local communities in Ha Giang and Mai Chau welcoming travelers into their daily lives, these genuine interactions shape experiences that travelers remember long after their journeys end.”
He added that the Traveller Review Awards serve to recognize these hospitality champions and express appreciation from Booking.com and millions of travelers worldwide.
Australian Hospitality Alumni Network Vietnam 