Hoi An has been awarded as Vietnam’s most welcoming destination in the 2026 Traveller Review Awards by Booking.com, based on traveler feedback. It leads the top 10, which includes Mai Chau and Phu Quy Island. The awards highlight Vietnam’s hospitality, emphasizing the importance of warm interactions alongside scenic beauty.
Hoi An has been named Vietnam’s most welcoming destination in the Traveller Review Awards 2026, according to global travel platform Booking.com.
The annual awards are based on feedback from verified travelers and recognize destinations and travel partners that consistently deliver exceptional hospitality and service.
According to Booking.com, Hoi An topped the list of the country’s 10 most welcoming destinations this year. It was followed by Mai Chau in northern Hoa Binh Province and Cu Lao Thu, also known as Phu Quy Island, in Lam Dong Province.
Other destinations featured in the top 10 include Ninh Binh, Ha Giang, Con Dao, Phong Nha, Da Lat, Phu Quoc, and Cao Bang.
Branavan Aruljothi, country director of Booking.com in Vietnam, noted that a destination’s appeal goes beyond landscapes and cultural heritage to the warmth and sincerity of its people. He highlighted how hosts preserving historic homes in Hoi An, as well as communities in Ha Giang and Mai Chau who welcome travelers into their daily lives, create memorable experiences that stay with visitors long after their journeys end.
Booking.com added that the destinations recognized this year reflect the diversity of Vietnam’s tourism landscape – from historic towns and peaceful mountain retreats to coastal getaways – all connected by a strong culture of hospitality that leaves a lasting impression on travelers.
Globally, the most welcoming destinations in 2026 include Montepulciano in Italy, which ranked first, followed by Magong in Taiwan, San Martin de los Andes in Argentina, Harrogate in the United Kingdom, and Fredericksburg in the United States.
The Traveller Review Awards 2026 are based on more than 370 million verified traveler reviews worldwide. This year, 1.81 million partners across 221 countries and territories were recognized, marking a five-percent increase from the previous year.
The awards honored 1,817,848 accommodation providers, 1,977 car rental companies, and 137 airport transfer partners globally.
In Vietnam, 13,052 accommodation partners received a Traveller Review Award, reflecting the country’s growing hospitality sector and continued efforts to enhance visitor experiences. However, Vietnam did not rank among the global top 10 countries by total number of award recipients.
Italy led the rankings for the ninth consecutive year with 214,666 award recipients, followed by France with 170,596 and Spain with 152,292. Germany with 111,685 and the United Kingdom with 93,989 completed the top five, while Brazil, the United States, Poland, Greece, and Croatia ranked from sixth to tenth.
Australian Hospitality Alumni Network Vietnam 