Vietnam’s Lunar New Year (Tet) 2026 travel season is witnessing unprecedented early demand, with many tours already fully booked or nearly full. Long-haul and domestic tours have closed, prompting travelers to book early. Operators report 15-20% year-on-year growth, indicating a promising outlook for Vietnam’s tourism sector.
Vietnam’s Lunar New Year (Tet) 2026 travel season is seeing exceptionally strong early demand, with many travellers securing bookings two to three months in advance to lock in preferred itineraries, service quality, and stable pricing during the peak holiday period from February 14 to 22.
According to BenThanh Tourist, multiple Tet tours are already fully booked or have very limited availability. All long-haul tours to New Zealand, Australia, and Europe have sold out, while most Northeast Asian itineraries, such as Japan, South Korea, China, Taiwan, and Hong Kong, are down to just four to eight remaining seats. Southeast Asian routes including Malaysia and Singapore are also nearing capacity, with only one to four seats left per tour. Even tours still on sale have reached occupancy rates of 80-90 percent.
Domestic air-based tours to Hanoi and Da Nang have closed completely. BenThanh Tourist is now offering only selected overland routes to Da Lat, Phan Thiet, Nha Trang, and destinations across the Mekong Delta. The company has also introduced early Tet programmes featuring cultural and seasonal experiences such as Sa Dec Flower Village and Lai Vung Pink Mandarin Orchard in Dong Thap Province.
Vietravel reports a similar trend, with most tours departing on the first and second days of Tet, particularly those catering to families and multi-generational groups, already sold out. Travel firms continue to encourage early bookings to avoid shortages as the holiday approaches.
Despite broader economic pressures, the Tet travel market remains resilient, with many operators reporting year-on-year growth of 15-20 percent. Vietluxtour notes a clearer market segmentation this year, with mid-range and premium tours filling up faster and earlier than in previous seasons.
Booking.com data also points to increasingly diverse travel behaviour among Vietnamese travellers in 2026, from early departures to avoid peak crowds to short-haul international trips within Asia. Ahead of Tet, searches focus largely on familiar domestic resort destinations and nearby regional markets, while longer holidays encourage exploration of farther destinations.
Industry observers agree that the sustained early demand signals a strong outlook for Vietnam’s tourism sector in 2026, positioning the Tet holiday period as a key driver of continued growth.
Australian Hospitality Alumni Network Vietnam 