The Business Representation of the German Federal State of Rhineland-Palatinate in Vietnam, officially announces the launch of the Wine Tour in Rheinland-Pfalz 2026: “Welcome to the Golden Six Regions.” The program is organised in support of the Ministry of Economic Affairs and Viniculture of Rheinland-Pfalz, reflecting a shared commitment to strengthening Vietnam-Germany cooperation in wine, tourism, hospitality, and related industries.
Designed as a trade-led and experience-driven initiative, the program aims to foster long-term economic exchange, industry connectivity, and cultural understanding between the two countries, using Rheinland-Pfalz’s globally recognised wine heritage as a platform for collaboration.
Tasting “Gold in a Glass” – A story from the sunlit land Rheinland-Pfalz
Rheinland-Pfalz, or Rhineland-Palatinate, is located in the western region of Germany and is home to six of the country’s most renowned wine-growing regions: Ahr, Mittelrhein, Mosel, Nahe, Pfalz, and Rheinhessen. With more than 2,000 years of winemaking and viticultural history, the region is internationally recognised for both the quality and diversity of its wines, representing a distinctive balance between heritage, innovation, and sustainable development. Each wine-growing area in the state carries its own story, shaped over centuries, where tradition is preserved alongside continuous innovation by generations of winemakers.
This philosophy is captured in the regional expression of “Taste our gold in a glass.” The phrase reflects Rhineland-Palatinate’s pride in its wine industry, where value is created through land, climate, craftsmanship, and time. “Gold,” in this sense, does not refer to material worth alone, but to cultural depth, quality, and the experience embodied in every glass.
Through the Wine Tour in Rheinland-Pfalz 2026, the host region seeks to deepen engagement with Vietnam as an emerging and dynamic market, while supporting structured trade dialogue, professional exchange, and direct market access for producers and industry stakeholders. The initiative forms part of Rheinland-Pfalz’s broader efforts to promote international cooperation, export readiness, and destination-based economic development.
Linking Trade, Culture, and Collaboration
The initiative brings together professionals and brands across wine, tourism, hospitality, and F&B who are open to exploring new markets and cross-sector collaboration, including Beyoutiful Vietnam, Vietnam’s first lifestyle concierge and educational service brand dedicated to empowering women through experience-led learning, cultural exchange, and community engagement, along with other interested organisations.
Participation is currently open to businesses and professionals seeking international exposure and practical engagement beyond traditional trade formats.
At the core of the program is direct access to Rheinland-Pfalz wine producers and regional ecosystems. Through curated visits and on-site exchanges, participants gain first-hand insight into how heritage, craftsmanship, and sustainability shape wine production, while also understanding the role of gastronomy and tourism in building destination identity and premium value.
For Vietnamese participants, the program offers tangible outcomes, from sourcing and partnership opportunities to a broader perspective on how lifestyle, place, and industry intersect in global markets. This immersive approach supports long-term collaboration and equips participants with knowledge and connections that extend beyond the duration of the program itself.
“Welcome to The Golden Six regions”
The Wine Tour in Rheinland-Pfalz 2026 will take place from 15 to 20 March 2026 and is structured in two parts:
- Independent participation | ProWein fair at Düsseldorf (15-17 March 2026): Participants may attend ProWein, one of the world’s leading wine and spirits trade fairs. Optional support is available from the Business Representation to facilitate meetings with exhibitors from Rheinland-Pfalz.
- Wine Tour in Rheinland-Pfalz (18-20 March 2026): A two-day curated program including visits to six wineries across different regions, official receptions with the delegation, guided tastings, and on-site professional exchanges.
The program is fully organised with the support of the Ministry of Economic Affairs and Viniculture of Rheinland-Pfalz and includes official coordination, lunch catering during program days, visa support (including invitation letters), and trilingual assistance in English, German, and Vietnamese.
The program is government-supported and does not charge participation or service fees. Participants are responsible for individual expenses such as international flights, travel insurance, Schengen visa fees, accommodation, and personal expenses outside the official program.
Registration for the program will be open until 20 January 2026. Final participation is subject to confirmation based on program criteria.
For more information on the detailed program and the registration form, kindly access this folder.
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About Business Representation of Rheinland-Pfalz in Vietnam
Business Representation of the German Federal State of Rhineland-Palatinate in Vietnam serves as the official liaison promoting economic cooperation, trade relations, and institutional exchange between Rheinland-Pfalz and Vietnam.
Contact and Registration
Aimee Phan Thuy My (Ms.)
vietnam@rlp-international.de
Australian Hospitality Alumni Network Vietnam 