Vietnam Airlines Unveils Its First Signature Scent Ecosystem
Vietnam Airlines is redefining what it means to experience a national carrier. Beginning November 2025, passengers will be welcomed by a signature fragrance rooted in Vietnamese cultural identity, accompanying them from check-in to the Lotus Lounge and throughout the aircraft cabin.
This new scent ecosystem, named Nha (LotuScent), marks a bold step in transforming the airline’s service philosophy into an emotional, sensory journey.
A Fragrance Born From Vietnam’s Essence
CEO Le Hong Ha describes scent as the most direct path to emotion, and the foundation of a truly memorable travel experience. Nha was developed over several months by perfumer Rei Nguyen, drawing inspiration from the lotus flower and iconic Vietnamese ingredients: Tam Coc lotus, Thai Nguyen tea, Vong Village green rice flakes, Thanh Tra pomelos, Doan Hung pomelos, and Lai Vung mandarin oranges.
Each space receives a tailored expression of the fragrance. The check-in area and Lotus Lounge feature lotus and black tea notes for calm and relaxation. The cabin uses the full blend to welcome and bid farewell to passengers, while the lavatory carries lotus and mandarin notes refined for compact, high-pressure environments. Multiple versions were tested in a cabin simulator to ensure consistency, longevity, and safe diffusion under flight conditions.
Shaping Emotional Identity In A Competitive Sky
As Vietnam’s aviation market evolves quickly, traditional differentiators such as pricing and fleet size are losing influence. Airlines worldwide are competing on intangible, emotional layers of experience. Fragrance, sound, communication, design, and brand identity now matter as much as hard amenities.
For Vietnam Airlines, Nha represents both cultural storytelling and strategic positioning. It strengthens the airline’s aspiration to reach 5-star international standards by 2030 while preserving a distinctly Vietnamese character.
Premium travelers, particularly international passengers, are increasingly attentive to these sensory details. They represent a high-value segment that shapes global airline competition. By integrating Nha across the entire journey, Vietnam Airlines positions itself alongside leading regional carriers such as Singapore Airlines, ANA, and Cathay Pacific, where emotional resonance is key to loyalty.
A New Chapter For Vietnam’s National Carrier
With Nha, Vietnam Airlines moves beyond transporting passengers. It transports memory, identity, and emotion. The fragrance becomes a quiet signature that lingers long after the flight ends, marking a new era where traveling with Vietnam Airlines feels unmistakably Vietnamese.
Australian Hospitality Alumni Network Vietnam 