Hanoi is enhancing tourism collaboration with Lai Chau Province to attract international visitors to Vietnam’s northwestern region. A recent famtrip highlighted Lai Chau’s natural beauty and cultural heritage through visits to key attractions. The initiative aims to develop diverse tour products, boosting tourism revenue and showcasing the province’s unique landscapes and ethnic diversity.
Between November 11 and 14, the Hanoi Department of Tourism led a famtrip delegation to Lai Chau to explore partnership opportunities and diversify tourism products, connecting the capital’s vibrant cultural scene with the pristine landscapes and ethnic heritage of the highlands.
The delegation, which included representatives from leading Hanoi-based travel companies and tour operators, visited several of Lai Chau’s signature attractions. Highlights included the Rong May Glass Bridge Tourist Area, the scenic Sin Suoi Ho Eco-Village, and the magnificent Pu Sam Cap Cave system, each showcasing the province’s natural beauty and cultural depth.
Luong Duy Doanh, Director of Five Star Travel Co., Ltd., emphasized the trip’s importance for Hanoi’s tourism sector. “Businesses gain a solid foundation for connecting and cooperating with local service providers, attractions and communities in Lai Chau. This creates opportunities for new tour products that invite international visitors to discover the cultural richness and breathtaking scenery of Vietnam’s northwest,” he said.
The initiative marks a meaningful step toward linking Hanoi’s tourism strengths with those of the northwestern provinces, offering foreign travelers more diverse, immersive experiences across regions.
Echoing this view, Tran Van Cong, Deputy Director of Lai Chau’s Department of Culture, Sports and Tourism, highlighted the province’s strong tourism appeal.
“As a mountainous region in the northwest, Lai Chau is blessed with diverse landscapes and natural resources that attract a wide range of visitors,” he noted.
Since the beginning of the year, Lai Chau has welcomed more than 1.24 million tourists, including over 22,000 international visitors, generating VND 1 trillion (approximately US$43 million) in tourism revenue – a 19% increase from the same period in 2024. With this momentum, the province aims to attract even more visitors by year-end, contributing to both regional and national tourism performance.
“Our cooperation with Hanoi will be an important driver in developing high-quality tourism products,” Cong said.
Nestled in the majestic Northwest mountains about 380 kilometers from Hanoi, Lai Chau remains one of Vietnam’s most captivating yet lesser-known destinations. With dramatic mountain vistas, cool fresh air and a mosaic of ethnic cultures, the province appeals strongly to nature enthusiasts and adventure travelers.
Visitors can marvel at the sweeping curves of O Quy Ho Pass, one of Vietnam’s most iconic mountain routes, or attempt the challenging ascent of Pu Ta Leng Peak, the nation’s third-highest summit, for panoramic views above the clouds. The tranquil Sin Ho Plateau, often referred to as the “second Sapa,” enchants travelers with its ethnic markets, traditional stilt houses and distinctive highland rhythms. Meanwhile, the Nam Na River and Ta Tong Hydroelectric Dam offer serene settings for eco-tourism, exploration and photography.
Australian Hospitality Alumni Network Vietnam 