Vietnam, 25 June 2025 – Vietnam’s hospitality industry is entering a defining era of growth, according to a newly released 2025–2030 market outlook report published via GlobeNewswire. As the country continues to scale its tourism offerings post-pandemic, the report sheds light on market opportunities, competitive dynamics, and the evolving preferences of both domestic and international travelers.
The study spotlights leading players in the sector: Vinpearl, Mường Thanh Hospitality, Accor Hotels, and InterContinental Hotels Group—as they expand their presence across emerging and established destinations. Their strategic moves are emblematic of a broader industry shift toward brand consolidation, guest experience enhancement, and loyalty-building efforts, especially among Vietnam’s growing base of repeat and high-value travelers.
One notable insight from the report is the increasing value placed on loyalty programs, a metric once underdeveloped in Vietnam’s hospitality scene but now gaining traction as competition intensifies. Global hotel chains and local brands alike are investing in data-driven customer engagement tools, personalized perks, and membership-based experiences that align with modern traveler expectations.
The report also underscores the rising demand for integrated tourism models, where accommodation, entertainment, and wellness services are bundled into cohesive, all-in-one experiences. This aligns closely with Vietnam’s ongoing push toward luxury tourism, wellness travel, and destination branding, as seen in developments like Phú Quốc, Cát Bà, and the Halong Marina complex.
Moreover, Vietnam’s favorable regulatory environment, improved connectivity, and active public-private partnerships continue to position the country as one of Southeast Asia’s most promising hospitality investment markets. Recent policy shifts to attract high-net-worth individuals and the country’s efforts in digital transformation further reinforce its long-term appeal.
As Vietnam moves into the latter half of the decade, the hospitality sector is no longer just recovering, it’s evolving. For brands and investors seeking to tap into one of Asia’s fastest-growing tourism economies, this report provides a timely roadmap of where the industry is headed, and how Vietnam intends to lead the way.
Australian Hospitality Alumni Network Vietnam 