Vietnam, 17 June 2025 – Vietnam is increasingly drawing the attention of global high-net-worth individuals (HNWIs), presenting new momentum for the country’s premium tourism and hospitality sectors. With rising demand for high-quality living standards, healthcare, and luxury experiences, experts suggest Vietnam is well-positioned to become not just a travel destination, but a long-term investment hub for elite travelers and global entrepreneurs.
According to recent insights shared at international forums, Vietnam’s appeal lies in its stable economic outlook, strategic location, and cultural vibrancy. But beyond macroeconomics, what’s catching investor attention is the growing sophistication of Vietnam’s hospitality landscape, especially in areas like branded residences, luxury wellness resorts, and lifestyle-driven hospitality models.
Real estate developers and tourism leaders are being urged to think beyond traditional hotel models. Opportunities now extend into high-end retirement communities, medical tourism, and integrated coastal destinations that blend residential, commercial, and cultural elements. Markets like Đà Nẵng, Phú Quốc, and Hạ Long are increasingly cited as strategic zones for such investments, supported by infrastructure development and policy support.
As Vietnam continues refining its national tourism strategy, experts recommend a stronger focus on building long-stay infrastructure, improving urban planning for livable cities, and tapping into new service models that appeal to HNWIs, ranging from bespoke concierge experiences to private aviation services.
Vietnam’s strategy to attract high-net-worth individuals aligns with its broader goal of elevating the tourism sector through targeted, long-term investments. By emphasizing quality, sustainability, and regional integration, the country is positioning itself to appeal to investors seeking stable opportunities in Asia’s emerging markets. This approach could contribute to economic development while enhancing Vietnam’s reputation as a high-end tourism destination.
Australian Hospitality Alumni Network Vietnam 