Vietnam, 16 June 2025 – Vietnam’s tourism industry continues to gain strong momentum in 2025, with more than 9.2 million international arrivals recorded in the first five months of the year, according to recent data from the General Statistics Office and reported by local media. The figure marks a 21.3% increase compared to the same period in 2024, showing clear signs of sustained recovery and growth across the sector.
May alone saw a record-breaking 1.53 million foreign visitors – the highest monthly total over the past 10 years. Tourism authorities attribute this surge to improved visa policies, an expanding flight network, and heightened international interest in Vietnam’s cultural events and natural attractions.
Among the international arrivals, Asian markets continued to dominate, with high volumes of travelers coming from South Korea, China, Taiwan (China), and Japan. Meanwhile, there was also a notable uptick from European markets, particularly the UK, France, and Germany, supported by visa-free travel and growing connectivity.
Vietnam is on track to meet or exceed its target of 22 million international visitors in 2025, buoyed by strategic tourism campaigns, cross-sector collaborations, and a renewed focus on destination branding. Recent events such as the Da Nang International Fireworks Festival, the Michelin Guide Vietnam 2025 announcement, and new direct flight routes have further positioned Vietnam as a top choice for international travelers seeking both cultural richness and hospitality.
As the summer travel season peaks, Vietnam’s tourism sector is expected to maintain its upward trajectory, reinforcing the country’s status as one of Southeast Asia’s most dynamic destinations.
Australian Hospitality Alumni Network Vietnam 