[Business Traveller] Dubai-based Sunset Hospitality Group (SHG), has confirmed plans to launch its Azure Beach and Attiko hospitality venues in Vietnam.
Scheduled to open in Q3 2023, it is the fourth Azure Beach location worldwide after operational venues in Dubai, Beirut and an upcoming one in Doha.
Attiko meanwhile will open its third global venue in Vietnam after the unveiling of it at W Dubai – Mina Seyahi in Dubai in November 2022, and in Bodrum in June last year.
Azure Beach in Vietnam is located along the South China Sea and will serve exotic beverages and Asian fusion cuisine. The roof terrace at Attiko will feature a lounge and supper club space with Pan Asian flavours and views across the Vietnamese coastline.
Situated at the iconic Bai Tien in Vega City coastal development within Nha Trang, the complex will be the country’s first integrated resort of its kind. Constructed by Vietnamese investment firm KDI Holdings, a further collection of 168 ocean view shophouses, luxury villas and five-star hotels will be featured within the complex.
Antonio Gonzalez, CEO of Sunset Hospitality Group, said: “Expanding our transnational presence and launching our business in Southeast Asia is something that’s been in the pipeline for quite some time, and we will be soon announcing more openings in new markets. The Vega City Nha Trang project is set to become one of the most iconic holiday destinations in Vietnam.”
Do Tuan Anh, CEO of KDI Holdings, added: “Partnering with the world’s biggest names such as Hyundai Engineering and Construction (HDEC) and world-leading brands in the hospitality industry including Accor Group, Meliá Hotels International and Rosewood Hotel Group and today Sunset Hospitality Group, demonstrates our diverse way and strong commitment in elevating the tourism industry in Vietnam, particularly Nha Trang and Khanh Hoa.”
Beyond Dubai, SHG aims to open 15 additional international venues, and expand to 14 countries by the end of 2023.
In November last year, SHG secured USD $35 million in funding from Goldman Sachs Asset Management to help support its global expansion plans. The projects that the funding will be used for include the opening in summer 2023 of its flagship Mett Hotel and Beach Resort in Marbella. SHG said at the time of receiving the funding that was also reportedly actively exploring additional opportunities within the Mediterranean, UK, USA and Asia.