[SkyNews] Qantas has unveiled an emotional new version of I Still Call Australia Home to celebrate the nation reopening to the world.
A galaxy of Aussie celebrities from Ash Barty to Kylie Minogue and Hugh Jackman feature in a spine-tingling new Qantas commercial.
The airline today released a new version of the Peter Allen anthem, I Still Call Australia Home, first shown 35 years ago.
The ad come as Qantas reopens to the world, launching its post-pandemic global flight schedules. The commercial is heavy on Indigenous themes with a contemporary arrangement of Allen’s anthem set to vocals from a new generation of the Australian Girls Choir together with National Boys Choir, the Gondwana Choir and some of Australia’s most loved personality.
Other celebrities to feature include Adam Goodes, Troye Sivan, schoolchildren from Longreach, Qantas staff, members of Bangarra Dance Theatre, swimmers Bronte Campbell and Ellie Cole and Aboriginal Elder Rene Kulitja.
But is it Australia’s striking natural beauty that make the advertisement sing.
The advert was filmed at locations around Australia, from the spectacular Hutt Lagoon in WA to the jagged cliffs of Cape Raoul in Tasmania.
Scenes were also filmed in Melbourne, Uluru, Hobart, Brisbane, Sydney, South Australia’s salt lakes, Longreach, the Whitsundays, Los Angeles, Tokyo and London.
The final cut of the advertisement highlights emotional reunions with loved ones as more Australians are travelling domestically and international visitors are returning.
A Qantas spokesman said domestic travel demand has strengthened significantly since February this year, with Qantas and Jetstar’s capacity for Easter expected to reach 110 per cent of pre-COVID levels.
This compares with an average of 40 per cent for the second half of last calendar year.
Internationally, bookings for destinations including Los Angeles, London and Hawaii are above pre-COVID levels and another boost is expected when New Zealand’s border opens to Australians from 12 April.
Qantas has added several new overseas routes in the past six months, including Perth-Rome and Melbourne-Delhi, with more to follow.
Qantas Group CEO Alan Joyce said the time was right to unveil the new version of the much-loved theme and provide a boost to Australia’s tourism industry recovery.
“The last major Qantas advert came as the country was rolling up its sleeves to be vaccinated so we could all reconnect, and it really struck a chord,” he said.
“Now that borders are finally open, and staying open, this is the perfect time to relaunch this Peter Allen classic as the national carrier’s anthem.
“After a very difficult two years, we’re focused on recovery and have a lot of exciting things in the pipeline, including several new international destinations, decisions on new aircraft and recruiting more people.”
Former Australian of the Year and former AFL footballer Goodes was filmed for the advert at Bondi Beach’s Icebergs ocean baths in the middle of winter.
“I’m honoured to be involved in something that celebrates our unique country and culture and will hopefully help the recovery of tourism operators by inspiring travellers to get out and explore all Australia has to offer.”